How Influencer Marketing Is Helping Small Businesses In Pakistan 29 Apr 2022, 2:29 pm

Small businesses need genuine reviews and testimonials to establish a credible reputation in the market, something bigger brands have already achieved. Forrester shows that the engagement rates for brands are higher when the content is posted on platforms like Twitter (0.03%), Facebook (0.2%) and Instagram (2.3%). SIS Tax Consultants offers a range of taxation and accounting services to individuals and small businesses. Our focus is on providing a high quality service at a competitive fixed price.

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This marketing stint cost less, but earned high engagement through the Instagram and Facebook stories of influencers. Not just clothing brands, even home-based fitness businesses have started popping up in the country, supported by a before and after photo of clients and their transformation. GetFit Athletic is such a business that deals solely with home-based fitness clients. Even the ‘French fries wala’ benefits from influencer marketing when someone posts a status on a popular food group on Facebook to tell the world about the variety of flavors in his shop and tag the location for others to find.

The Meta Report on “Global State of Small Business 2022” was based on a survey of 24,000 small and medium business leaders across 30 countries and territories. MKS_International in association with C.I.T.C USA established in 2010 with the objective to provide its clients with the best source of industrial supplies + military supplies at the lowest possible p... 28 mins ago Oil prices dive after IMF cuts global growth forecast Oil prices jumped by greater than 5 percent Tuesday as traders were... 54 mins ago Poland refuses to pay for new Covid vaccine deliveries Poland's fitness minister on Tuesday stated the EU member refuses to accept... Aysha Jee has readily taken hold of the Pakistani hijabi user base by sending out beautiful scarves and hijab accessories to the top Hijabi influencers on Instagram. The best example of this is Huda Kattan who was a beauty and makeup blogger.

According to the survey, more than a third of small businesses that made at least 50pc of their sales digitally also reported improved sales overall. Kinara Capital has issued approximately Rs 3,000 crore in collateral-free business loans to date, facilitating financial inclusion for the country’s neglected small company owners. Kinara will expand its product and service offerings to fulfil India’s fast growing MSME credit demand, according to the business. Kinara Capital hopes to increase its revenue by 500 percent by 2025, with plans to grant Rs 10,000 crore in MSME company loans in the following three years. Similarly, Moonlight also sends exclusive goodies to influencers and popular Pakistani drama faces and they happily flaunt the items on their social media accounts.

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One of the most popular influencer marketing campaigns were run by Espresso Café. The brand promised you a free cookie if you checked into Espresso on Facebook. Espresso enjoyed loads of attention through customers and their digital promotion. Brands enjoy high engagement rates when followers on influencer accounts click on the brand’s links and comment on their posts. Once the engagement rates build up, brands also partner with digital agencies to launch campaigns that use influencer power for the popular social networks in Pakistan like Facebook, Twitter, and Instagram. The global brand Daniel Wellington also made an entry into the Pakistani market by investing in influencer accounts.

Women-led SMBs were, however, more likely to report that none of their employees had a university degree compared to their men-led counterparts. Additionally, women led SMBs were more likely to report using digital tools for advertising and communicating with customers than men-led SMBs. Besides, 26pc of operational SMBs using the Facebook platform reported that their sales in the past month were higher than the same month last year while 52pc reported their sales were lower. It said 75pc of women-led SMBs and 83pc of men-led SMBs were using the Facebook platform globally reported that they were operational or engaging in revenue-generating activities.

These influencers have dedicated ambassadors who follow their lives daily and engage with their content. The Pakistani Millenial would readily trust your brand through his or her favorite influencer or through a customer who has positive feedback about the business. Count it as a surefire way to get a nod from customers aged between who are well-versed in the language of social media. Another example We will fix in genius lies in the clothing brand, Kalamqari .