Doug Warner 7 Nov 2022, 5:27 am

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”

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Why Home Business, The Untold Benefits 7 Nov 2022, 5:20 am

1.Personal Freedom

Working at home requires no dress code, no rigid work schedules and no company cultures. Instead, you can work and earn money at your own pace, at the comfort of your home.

This allows you to gain control of your personal life while not losing a source of income – the best of both worlds!

2.Experiance Enrichment

Home business owners need to play many roles at once, from being the CEO, the financial planner, the researcher, the marketing manager and the sales manager. This is especially true for those solo owners who have to learn how to do everything on their own.

3.Increased Competitiveness

As the overhead cost of a home business is low, you can now offer quality products or services at a lower cost, making your products and services more competitive in the market. In addition, small home business is more able to provide clients with personalised services that cater to their specific needs compared to large commercialised businesses.

4.Lower Risk

Home business frequently requires low capital to start up and is also cheaper to maintain. This protects the home business owners from their life-time savings should the business idea fails. It also allows business owners to test out new business ideas before deciding to invest large amount of money in it.

5.Reduced Stress

Being able to work from home allows you to plan for both your work and your family. This is especially true for parents of school-age children as they do not need to juggle between work and taking care of their children.

How To Start a Home Business

How do you start a successful home-based business? What needs to be in your consideration? Below is a 6-step guide:

1.Access Your Skills and Knowledge

You need to know what you are good at and what you are not so good at. Identify your strong points and your weaknesses. This can help you gauge if you are suitable for embark on a home business. As a home business owner, you will need to run a lot of tasks on your own, from planning, business management to the field work. Make sure you can carry out the tasks needed.

2.Generate Business Ideas

Start brainstorming from your interest and passion. Get your family to involve as you will be using part of their space for your business.

3.Test The Market

Shortlist your ideas so that it contains only those ideas that can work for a home business. Be practical. Think whether people will want to spend money on the kind of products or services that you can offer, how much and whether this will generate sufficient income proportional to your effort. If no, get back to Step 2 for more ideas. Being persistent is important at this stage because many people gave up after facing the obstacles.

4.Understand The Legal Barriers

Check if there are any rules or regulations controlling the starting up of a home business in your state or country. If yes, figure out how you want to get around them.

5.Determine Your Capital

Calculate the amount of money you need to start up your home business. The cost should include the purchase of any instruments, hire of any professionals (e.g. lawyers) and insurance. You might not be familiar with all these so take your time to do some price checking and bargain.

6.Plan your business – break even points.

Once you have obtained a clear picture from Step 1 – 5, it is time to lay down your business plan. Find out your break-even point and how many products you need to sell in order to get back your investments.

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Digital Product Demand 7 Nov 2022, 5:20 am

Determining Demand for Digital Products

In an uncertain and somewhat depressed economy, many of us are searching for ways to make extra money. Due to the global nature of the internet the prospects for making money online are vast and exciting. One of those methods is the development of our own digital products.

Given the many different ways that people are connecting to the internet today, developing new products can take a wide array of different forms. Mobile applications, e-books, or even website plugins are all ideas that you may be considering.

Start Seeking Demand

The development of digital products requires several steps, not the least of which is determining the demand for that product or service.

Market research is the first order of business when you are even considering the development and sale of a new product. Whether that product is digital or tangible, several aspects of the product require initial research.

Looking into digital development, what are the things that you need to determine, and how will you accomplish that? Analysis of the current trends, as well as the audience who might be most interested in your product are the first order of business.

Taking that research a step further, find out what other products are out there that are close to what you are considering.

Sizing Up Competition

Just because you have competition doesn’t mean that your product won’t be well-received. It also doesn’t mean that you should not develop the new product that you are considering.

If the market is glutted, typically it means that you’re going to want to hold off, or to consider a different product, but that may not always be the case. Part of your market research is to analyze what your competition has done, how they did it, and how–or whether– you can do it more efficiently.

Executing Your Research

A few ways to get that information will be to use polls or surveys on a website that is appropriately named to capture traffic. If you are fortunate enough to already have a website and several products, you may address your research a little differently, by offering content about the proposed product, and following the digital footprint that your readers leave for you.

People or companies who have a website and some products also have the advantage of being able to directly interact with their customers to determine what they are looking for and why. Another excellent method of research and determining demand for a product is to work in concert with your target audience.

The leading products today, applications and e-books, as well as video courses, are developed in cooperation with your target audience. They can help you to determine how great the need is for your product, as well as how best to develop it, and to point out some of the shortcomings of other products in the same category.

This type of market research will help you to determine the demand for the product, as well as to capably target the most favorable geographic areas or venue for sales, and to learn more about the demographic so that your product can be appropriately packaged and marketed.

Creating Digital Products For a Full Time Income

Today, no matter what kind of business you are in, the online world is where you meet your customers. That initial handshake that used to take place in the business world now takes place in a virtual way.

Typically your website will be where you meet and greet your customers. Your initial marketing efforts are where you make your first impression – for good or for ill.

Why Have Digital Products?

Have you ever considered that no matter what you are selling on your website, you could probably make more, or make a better impression, if you added some digital products to your website?

If you are selling physical products, you may bring in more traffic by creating a digital product as a giveaway product, or you may consider selling a digital product in place of a physical one. Selling online is easy, and what is more easily sold and more easily delivered than a digital product?

The Idea of Making Digital Products

With so much new technology cropping up every day, the internet has become both a place of business and a playground. So much business is being done on a computer or a smart phone that creating digital products just makes sense. The internet lends itself nicely to finding new ways to make money.

If you own a computer, you know that you spend a great deal of time looking around and reading, or downloading things like software or free information that is offered.

Knowing your own habits, the things that you are looking for online, you are, in effect, doing market research on some level.

Consider what you could improve about some of the things that you find online and then consider actually doing it. Create your own digital products for fun or for profit – or both.

What are People Looking For?

Most people are seeking some kind of product when they surf online. One of the products – of a sort – that is most commonly sought out online is information. If you have any type of skill or knowledge that you can share, you can easily create a second income selling that skill. Digital products such as e-books, videos, and even digital scrapbooks are becoming more and more popular.

Can Just Anyone Create Digital Products?

Realistically, yes they can. If you have a skill, such as building website, or cooking, or even decorating cakes, you can create one of the simplest forms of digital products. Ebooks are big sellers and may actually be more lucrative than many other kinds of digital products.

E-books are a very lucrative option because you can create one thing and sell it over and over. This creates a revolving income opportunity with a fairly major time outlay initially, but doesn’t require a lot of extra effort or up keep.

Videos are a great way to do things like share information, put memories into a digital scrap book, and more. Once you have done one then the process is easy. You can make more by just doing the same thing over with different content.

Videos are a very easy digital products to manage, especially once you have all the tools. You can use this skill to make wedding, birthday or graduation DVD memories, and many people will pay good money to have you do it for them.

How About the Downloads and Other Things – Are They Hard to Manage?

If you don’t want to worry about sending out your own e-book there are some great alternatives today. For those who aren’t comfortable securing the website or the download area, and aren’t sure how to accomplish that, there are wonderful affiliate companies or handling sites that will manage your downloads and finances for you for a nominal monthly payment. At the end of each month, they simply send you a check or a Paypal installment.

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An Introduction To Internet Marketing 7 Nov 2022, 5:19 am

Learn the Basics of Internet Marketing to Boost Productivity

What is Internet Marketing?

Internet marketing is now often called so many other names –web marketing, e-marketing, i-marketing, online marketing, digital marketing and the like. However, in simple and plain language, it can be defined as the marketing of a product or service that a business or person offers through the use of the world-wide web or internet.

Why is internet marketing a big advantage to many businesses?

With internet marketing, all types of businesses have enjoyed the lower costs of advertisements and information dissemination. The internet’s interactive nature has always benefited business marketing through instant responses and its ability to elicit them in the fastest way thats possible. Furthermore, internet marketing has tied together creativity in all aspects, technicality, product developments, advertisements and sales. Now as a beginner in this world of internet marketing, you will be responsible for tasks of bringing in potential clients by providing them the company or the service that suits their preferences or needs in various internet venues. You will help those customers find the product that they are looking for.

The objectives or targets are the people who have computers with internet access. Entrepreneurs such as you can visit your online store anytime. Consumers can also do the same whenever or however they want. The future of the world-wide web is so bright with its projected online consumer traffic reaching almost 60%. Of these over 80% of these customers are shopping online. So if you have resolved to make it successful for you, you may now just find yourself enjoying the benefits of having an online business that will give you more profits in the long run.

Affiliate Marketing

Affiliate marketing is an online practice in which a business rewards an affiliate for the customers or visitors brought in by his marketing efforts. The rewards are either cash or gifts (gift cards) and are given for either a site referral or an offer completion. In this process, there are four players – the network, merchant, customer and publisher. Recently, this market has grown to be quite complex with the secondary players (like affiliate management agencies), super-affiliates and third party vendors (specialized). It works by simply using an affiliate’s website to drive traffic to the merchant’s own site or to allow some visitors to be forwarded to the merchant’s web page.

This is how it works – you need to have a web page that contains the link that directs your users or visitors to the main page or to the online store of the merchant. When one of your site’s visitors clicks on that link and purchases something from whichever merchant’s website, you will get a commission or a referral fee. Hence you are the one driving traffic to your merchant’s website through your own web page. The merchant will now pay you whenever a visitor from your site buys something or signs up for something on the site.

E-Mail Marketing

This is one of the most cost-effective and efficient methods of internet marketing that promotes your business. In order to execute a successful and effective e-mail campaign, you need the correct information to achieve your desired results.

E-mail marketing is a widely used direct marketing method that makes use of e-mails to communicate a commercial message to your target market. It is the process of sending messages to previous or current customers in order to encourage them to do business with you again. This in turn enhances your business relationship with them. E-mail marketing is also a technique used to acquire new clients and convince your current customers to buy something at once or as soon as possible.

There are numerous advantages in using this type of internet marketing. For one, almost all internet users have an e-mail account that they check regularly.

Social Media Marketing

Social media marketing is basically the process of marketing your business through social media portals such as Twitter, Facebook and YouTube. This allows for businesses to have a more dynamic and personal interaction and a much more permanent connection with their clients and potential customers.

Strategies in social media marketing can be as simple as maintaining of a blog, a Twitter of Facebook account or attaching “tweet this” icons to the end of your ads or articles. It can also be as complex as having a full campaign that includes social networking, blogging, tweeting and spreading viral videos.

As marketing is the process of informing consumers what your main business is, who you are and what your products are; social media further helps in introducing your business to a larger global network of possible customers.

The use of the social media to prove a business’ identity and also to create business relationships with people, who do not have the chance be aware of your products and services, is a highly recommended option in internet marketing. Moreover, it is a pathway that can be accessed by anyone who has an internet connection, and is an inexpensive way to implement your marketing strategies and business campaigns.

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30 Social Media Profile Tips 7 Nov 2022, 5:19 am

Boost your authority, credibility, expertise and create rapport and trust with your leads.

1. You could add your age and your mental characteristics in the form of a bio to your web site profile. Many people add their best habits and also total net worth. A final point is you can also add your favorite luxury car and yard game.
2. You may advertise the awards you won and your background/heritage in your social profile. Plenty of people advertise airports they have traveled to and their biggest pet peeve. To close you might also add your favorite lifestyle and word game.
3. You can air your best childhood memory and your physical characteristics to your forum profile. Various people list antiques they have owned and the number of years they worked as an employee. A last point is you could add your favorite leg exercises and words.
4. You might list the best choices you have made and workouts you’ve done to your member profile. Tons of people announce the appliances they have owned and the years they’ve owned their business. In ending you might add your favorite law and winter sport.
5. You could announce your best college memory and past wishes that came true to your follower profile. Some people write the bad habits they have quit and their yearly career income. An end point is you can add your favorite language and wild animals as well.
6. You may author your best family vacation and dirt about your neighbors to your chat profile. A number of people bring up beaches they have visited and the year they retired. To end you might add your favorite landmark and web site also.
7. You can bring up your best friends and where you met your spouse to your networking profile. Certain people broadcast the best compliment they’ve gotten and their work stories. And finally you should add your favorite childhood game and weather.
8. You might broadcast who your best friends were in college and what web site you often visit to your friend profile. Several people also catalog boats they’ve owned and their work goals they’ve completed. In closing you could add your favorite joke and water sport as well.
9. You could catalog your best friends in school and weird things you have done to your blog profile. Numerous people add buildings they own and what music they listen to here. And lastly you can add your favorite jewelry and visuals also.
10. You may list your best memory as child and the weight you’ve lost to your subscriber profile. Many people chronicle cabins they own and what movies they have watched. To finalize you might add your favorite investment and video game to it here.
11. You can chronicle your best memory of your friends and your current weight (in kilograms or pounds) to your messaging profile. Plenty of people comment on canyons they’ve visited and what magazines they have often read. And to end you should also add your favorite invention and vehicle.
12. You might circulate your best memory of your grandparents and weekend activities you did to your fan profile. Various people communicate cars they have owned and ways they’ve made money fast. In conclusion you could add your favorite indoor sport and vegetable also.
13. You could comment on the best memory you have of your parents and your normal weekday activities to your website profile. Tons of people compose celebrity parties they’ve attended and types of outsourcers they have hired. And to conclude you can add your favorite indoor hobby and vacation activity as well.
14. You may communicate the best memory of your pets and wedding descriptions to your social profile. Some people convey cites they’ve lived in and the types of offline products they plan to sell. To conclude you might also add your favorite individual sport and vacation.
15. You can compile your best memory of your spouse and volunteer work you do on your forum profile. A number of people add the expensive clothes they own and trademarks they have owned. A final statement is you should add your favorite ice cream and favorite typical day.
16. You might compose your best physical features and vegetables you have eaten to your member profile. Certain people demonstrate clubs they’ve been to and things invested in. In summary you could add your favorite hotel and type of music also.
17. You could construct your best vacation had as a kid and values/moral ethics you have to your follower profile. Several people depict computers they’ve owned and subjects they have self- studied. A last statement is you can add your favorite hot drink and type of movie as well.
18. You may convey big tests you have passed and types of pets owned to your chat profile. Numerous people describe concerts they have attended and their savings account size. To close you might add your favorite home tv shows.
19. You can craft your birth place and things you have taught children to your networking profile. Many people disclose countries they have lived in and their salary amount. An end statement is you should add your favorite holiday and tv brand.
20. You might demonstrate your visible birthmarks and things you fixed to your friend profile. Plenty of people discuss countries they have visited and their resumes/applications. In sum you could add your favorite hobby and tricks as well.
21. You could depict your body fat percentage and things you collected to your blog profile. Various people dispatch cruises they have taken and their religion. As a final point you can add your favorite hip hop music and training type.
22. You may describe your body tone and things you have cherished to your subscriber profile. Tons of people display their current location and employee raises they’ve got. To finish up you might add your favorite healthy food and toy also.
23. You can disclose the books you’ve read and things you are proud of to your messaging profile. Some people divulge dances they’ve been to and promotions they’ve got. As a last point is you should add your favorite gift and tool as well.
24. You might discuss your calorie intake a day and tattoos to your fan profile. A number of people describe their relationship with their boss and promotional tactics they have used. To recap you could add your favorite games show and tip also.
25. You could dispatch characteristics of family members and step-parents names to your website profile. Certain people draft their relationships with coworkers as well as promises/secrets they’ve kept. As an end point you can add your favorite game and therapy.
26. You may display your children’s characteristics and star sign to your social profile. Several people write their relationships with friends and their professional partnerships. Lastly you might add your favorite furniture and team sport as well.
27. You can distribute your children’s names and spouse occupation to your forum profile. Numerous people describe their relationship with their grandparents and product reviews they’ve given or received. To sum up you should add your favorite fruit and taste.
28. You might divulge your children’s occupations and spouse’s name to your member profile. Many people exhibit their relationship with the rest of their family and problems they’ve solved. Finally, you could add your favorite forum and talent also.
29. You could docket your Chinese zodiac sign and spouse’s characteristics to your follower profile. Plenty of people explain their relationship with their spouse and positive thoughts they’ve used there. In the end you can add your favorite food and take-out food as well.
30. You may draft your clothes sizes and sports that you play to your chat profile. Various people expose themselves as a son/daughter and positive visuals they used here.

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Video Marketing Mayhem 7 Nov 2022, 5:18 am

Learn How To Use Video Marketing To Skyrocket Your Business.

Introduction To Video Marketing

The trends of marketing on the internet have always been evolving. Back then, before Vlogging, it was article marketing. Then came the paid advertising era of PPV and PPC. Today, we now have Video Marketing.

So what is video marketing? Video marketing is the art of growing your business by using videos to market it.

This could be in the form of using a video for getting leads, building traffic or selling the video products.

Video marketing is hugely great because it has the ability to grow virally. Viral marketing, so it is called, as it spreads as fast and as widely as a biological virus, but in the more marketing sense. This can help you reach a wider audience in a short amount of time and at a very low cost.

People love to watch videos so much more, because you can incorporate visual and audio elements which can excite the emotions and make the content interesting. E-books are so yesterday and now have a hard time keeping up with videos, which have been getting better and better. One of the most useful sites out there is definitely YouTube – The world’s largest and most famous video sharing site. We shall look into the power of YouTube in this next section.

Enter Youtube

As mentioned here earlier, YouTube is the world’s largest and most popular video sharing website. So why are they called video sharing sites? Its because everyone who uploads a video are like having a TV channel of their own – You can get subscribers, and people who watch your videos can freely share it with others through a wide variety of social media sharing tools that are available. The popularity and fame of YouTube has exploded, and businesses, big or small stand a great deal to gain by tapping into this phenomenon.

YouTube allows you to upload a video for free, and if your videos meet their high standards then they will offer you a director’s status, where now you can post up videos longer than 10 minutes. One good thing about YouTube is that you can post descriptions down at the bottom box of the videos you upload. This will allow you to draw traffic to your website and further describe your videos. YouTube also has an added benefit – that it is owned by Google, the largest search engine in the world.

Because of this, YouTube videos rank highly on Google, and you can also draw tons of traffic by targeting keywords with high search volume related to your niche.

Basics of Video Marketing

This part is about the basics of video marketing. For the purposes of this part, we will be focusing on using YouTube as the basis for marketing your business using videos.

We have seen the high potential of YouTube – A huge user base, easy to upload the videos and easy to share them as well.

Here is how you start marketing your business using YouTube:

• Create a video of valuable content related to your niche
• Make sure there is a call to action at the end of the video
• Upload your video now to YouTube
• Add a good description below each video
• Be sure to include a secure link to your website (for traffic drawing purposes)
• Now share your videos with your target audience

Remember, a very important part of video marketing is the sharing factor. Get your new subscribers or followers to share your videos with others to get more views. The more views that you will get, the higher that your video will be ranked.

Videos with much higher rankings will usually be featured in Youtube’s Channel listings and this will further gather you more views.

Simple Tools For Creating Videos

Let’s look into a few simple tools for creating videos for marketing purposes. A very popular combinations is Microsoft Powerpoint and Camstasia.

Microsoft Powerpoint allows you to create video content through the use of slides, sound effects and animations. Camstasia will allow you to record a screen capture, so now when you play your slides in real time, you can record every single moment happening on screen.

Blended with some cool music, you can make powerful informative videos in which your customer base will grow fond of.

Camstasia allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post-video production is followed by uploading to YouTube, all this can be done instantly via Camstasia.

Last but not least, you will also need to sign up for a YouTube account before you can start uploading videos.

In short, these tools will help you create powerful yet simple videos for getting traffic and customers. This is as long as you have good content that your target market would enjoy.

4 Ways To Use Videos In Online Marketing

• Share video content in your blog -You can share video content of interest (does not have to be done by you) on your blog which probably also already has an existing fan base. Get your readers to comment on the videos down at the blog’s comment section or share it with others for some SEO magic.
• Sell them as a product. Video products usually convert much better than e-books and can be sold higher prices as “premium” products because it costs more to create them.
• Share them on Facebook if you have a Facebook fan page. You can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create a buzz on your Fan Page
• Use them as a video course. You can bundle together videos and sell them as a video tutorial course either to get new leads or make big profits.

How To Boost Profits Using Videos

Did you know that videos have the ability to double or even triple your usual profits when used correctly? Yes, you heard me right. You can do so by using them as backend products. After someone buys a product from you (an e-book for example), there is a higher chance that they will buy something again if you position your products properly.

This means that since you already sold them something, the video can be something related to your e-book but priced even higher but giving double the value!

A video is the perfect product for upselling.

You have to make it in such a way that it would be foolish to give up on such an opportunity. Your video product could be a new video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book but priced higher.

Or, you could also sell your video as a one-time offer (OTO) and tell the customer that they will never have the chance to get this special offer again (scarcity) after they leave the site.

Millions in funds are left on the table because marketers fail to tap into backends for extra sales. So then start creating your backend products today using videos!

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SEO Skills and Mastery 7 Nov 2022, 5:18 am

How to Get Much More Traffic with SEO

SEO Intro

There are several different categories that are related to the different targets available such as news search, image search, academic search, local search, video search, and any industry specific vertical search.

The SEO is supposed to function as a virtual search engine, allowing all possible and related information to be available at the touch of a button or the click of a mouse. Thus optimizing relevant information on behalf of a broad client list.

In today’s ever changing fast paced business world, almost every individual depends heavily on the internet to act as a source for the latest information in the shortest amount of time possible.

The SEO provides relevant information based on its target audience and great marketing strategies whereby it considers how search engines work, and what people need, in terms of information, services etc.

However, there is also a down side to the SEO known as the ‘black hat SEO’. This is really a client poisoning tool, also known as ‘spamdexing’. This can lead to problems which can sometimes be very serious indeed.

‘Black hat SEO’ is a very serious problem because much of today’s systems function on some sort of computerized element and this can be susceptible to negative elements.

The ‘spamdexing’ usually tags onto keywords, links, or other articles spinning to degrade, alter, or corrupt the search. Certain exercises are usually put in place to detect and remove such negative elements.

About Search Engines

In a nutshell, search engines are mini computer programs which help the individual find specific information. As there is an infinite amount of information available online, without the use of effective search engines which are designed for the purpose of finding such information, it would be almost impossible if not an enormous task altogether.

These use the same basic principles the various different search engines utilize to work. This in a variety of specific ways provides the information sought.

All of this is done in the shortest and most efficient amount of time. To be able to function at its optimum level, the search engines have to form a local database which thereafter is tagged to the internet.

Originally in order to be detected the search engines would need to identify keywords and titles. However more recently, a more comprehensive method of detection is used.

The current methods used by the search engines is to index all of the text on every page and also any other related data linked to the original searches. This method now ensures a more efficient search for information rather than having to go around the whole internet every time a query is sent in.

The search engines can create various databases by scouring the internet for any new information either linked directly or indirectly to the subject at hand. Then compiling this information and channeling it to the relevant avenues is sought.

The search engine must access and value each page for the words and information that appears on it. At the most elementary level, the search engine must keep track of the contents of each page and record that page as relevant for any potential search done based on the keywords that it’s tagged to.

Thus in order to be fairly completive each search engine will constantly come up with newer ways for weighting the importance or relevance of the information that is posted.

What is Needed for SEO

For some software applications and websites to be useful to whoever is accessing it, the information shared and prepared must be made available to all who are interested or related to the search. The requirements should be as traceable functions and elements.

When gathering the relevant data for the requirements of SEO several factors should be taken into account. These are; the information required by the potential individual scouring the internet and the users who really want to have their information or services tailored to those individual’s needs. Though not identical, both sides need to be addressed in order for a successful connection to be made.

A lot of relevant information needs to be decided upon before a posting is designated. In some rare instances, the “space” for shared comments should also be provided if it is deemed necessary for all parties connected to the SEO.

Perhaps information gathered from the comments regarding the products sold or competing products would prove to be useful and relevant.

Some of the areas that can be explored are to create communities of interest, sharing, knowledge, sales of services, selling of products, such as consultancies, legal services, financial services, cleaning services, plumbing services, and many others. Creating a higher brand awareness and improving the brand perception is also another tool that can be used in the requirements of SEO.

The function of conducting competitive analysis is also another that can be linked to the requirements of SEO. Using charts, pictures, or other specific functions of competing sites can be of tremendous advantage to the potential client and those viewing the site.

The general ideas behind gathering requirements of SEO should be that information is provided to the relevant users, to ensure revenue is earned, sales leads are achieved, online registrations are facilitated without hassle of just a few to be mentioned.

Being aware of the importance of keywords research is beneficial to all the parties intending to be connected in any way to the unlimited world of the internet. Being in the know definitely has its positive advantages. Some of which include knowing and understanding the ever changing needs and interests of potential customers or internet users.

Title and Meta Tags

The usefulness of this form of intelligence detention cannot be ignored nor underestimated. The keyword research can allow for predictions on the shifts in market conditions and demands by which the possible content that web searchers are actively seeking are directly affected.

Words or phrases that are typed into search engines are liked in many ways to various different sites. The search begins as the keywords research tool is used to retrieve the desired or liked information from the various sites that are tagged.

The importance of the optimum use of keywords is in the understanding of its value in directing as much traffic as possible to the sites listed.

The most important item to consider when conducting keywords research is to judge if the keyword used is relevant to the content offered in the particular website. Another is to consider if the potential searcher will manage to have their queries satisfactorily addressed by the search. Then the issue of deriving financial rewards from potential “hits” or visits to the site should be addressed.

Having other advertisements tagged onto the site will also ensure further interest and thus contribute to higher possible financial rewards.

Doing some keywords research or even investing in a sample campaign for optimum keywords may have unlimited benefits. The idea is intrinsically to be able to target as many searches as possible in a limited amount of time.

This will then translate to a lot of interest in the site and perhaps further revenue from other interested parties, who may want to be tagged to the successful site. All this is simply because the correct keywords and keyword phrases were used.

Creating successful websites today can be a very challenging goal indeed. Perhaps because it has now become a very competitive arena, websites now require a lot more thought and effort than were previously imagined. Thus, the need is to be better informed of what it takes to create a successful website.

The proper use of search engine optimization is shrewd if not essential.

Most web designers are now more aware of the need to ensure the sites created are search engine optimized, and this is where some background, in-depth knowledge of SEO can be beneficial. Learning more about title and meta tag creation is just one aspect that needs to be seriously contemplated.

Understanding the importance of title tags is the difference between a successfully designed webpage or website than an unsuccessful one.

Basically a title tag is a short and concise description of the site visited and it’s usually located on the top corner of the page. This is really important because it is what will prod the interest of the searcher to scan further into the site.

Therefore, it is very important to create a title tag that is attractive, SEO and people friendly. The idea is to use the least yet best keywords in the title tag to draw onto and keep the searchers attention. Though this may be difficult to decide upon it is definitely a very important point to understand.

META tags are similar yet very different in their functions. The META tags are useful items as they generally indicate to the searcher or spiders what to do with the site. Knowing the coding language for META tags is useful as it helps to identify the keywords within the tag, however now most search engine spiders no longer factor it into their rankings.

Customizing the tags to fit the individual website alongside the SEO principals can be done. Alternatively using the robot text setting is also applicable.

There are several very important issues that need to be understood in the quest to being able to successfully harvest the hits needed to any site. For copywriters this is especially more important and true. Amongst the most important elements that are required in a search engine optimized website is the content. Any potential visits to the website are probably only interested in one thing and that is the content of the website which is in reality the words on the given site.

This also applies to the search engine spiders that actively and furtively move through the web pages scanning for the same thing.

Therefore, if the content on the web page does not adequately match the keywords then the effort put into formulating the page would be wasted.

Furthermore, the individual hosting the webpage runs the risk of having a negative listing.

Thus the function of the copywriter is to create highly relevant yet unique content which has the quality that is able to attract and seduce clients. The uniqueness of the content will be the pulling factor in this.

Then this has to be followed up with information that is both “human” friendly and search engine optimized. The target keywords and keyword phrases must be captivating to both parties.

This popularity will help reap interest from other related websites which may recommend the said website to hits on their sites.

The bottom line is the more “hits” on the website the better the exposure and this leads to better revenue. When this happens the added advantage garnered would be the search engines driving the said website up in the ranking profile.

While all this is being done, it is important to ensure the contents of the webpage are always kept relevant. Also the information that is posted must have a certain amount of credibility.

One of the most important elements to seriously consider when considering web page design is to have the presence it is capable of demanding. Having an unshakeable presence is definitely the most important element in ensuring maximum traffic to the given site. A steady uninterrupted stream of traffic will ensure the success of the website.

Sometimes individuals seek the expertise of marketing services to provide the circumstance that will gather interest. While this is quite a worthwhile investment, it is only a temporary solution to boosting traffic to the website.

Most people don’t give adequate attention to the importance of SEO into their business; as they are too busy concentrating on core business issues at hand. This is indeed an enormous and sometimes very costly mistake.

Taking the time to understand and learn more about what the website intends to project will allow a better write up of solid SEO content. The integration of the SEO will then consequently ensure the said content is disseminated and socialized. This will generally create the web presence needed to ensure its staying power.

If the idea of integrating SEO into the business seems too daunting, then perhaps generating as much interest as possible using many other ways is also another way to use the SEO effectively.

Basically the people who are involved directly in the actual content or topic of the website would be the best people to blog or comment about the website. This then generates artificial interest that is needed to boost the hits or visits to the site.

Thus encouraging all of those linked to the website to undertake the SEO and web marketing campaigns would be in the best interest of boosting the website. This is as their views would be based on firsthand knowledge. The more postings done on the site the better the exposure gained.

Understanding the need to be listed or included in search engine and directory submission will allow individuals the ability to decide if this particular avenue is worth pursuing.

Directory Submissions

Previously directories delivered the valuable service of providing webmasters with new sites –  indexed or introducing links to create the popularity needed for a particular site.

However, of late these services don’t seem to have the same impact or coverage that it used to. The directories don’t seem to be as helpful in addressing these two arrears as affectively as they were in the past.

Generally, the directories are used as a strategy to help build links to ensure smooth traffic flow which in turn heightens the popularity factor and thus causes further attraction to the site.

Of course this is an ideal scenario which should be the directories main function.

However, when this is not evident, the paying customer may end up losing confidence in the service provided. But if there is an interest in listing with the search engines and directories then the following should be exercised.

• Find the appropriate category of which best suits the individual content.
• Ensure the directory identified best describes the given website
• Review this thoroughly and comprehensively
• Choosing the right category will ensure a quick approval and faster listing
• Use the “suggest a site” link if in doubt of how to proceed
• Ensure site is available round the clock
• Be prepared to now have the relevant information at hand – such as site’s title URL and brief site description.

If all of the above is carefully followed then the usual waiting period is about a week. If everything is in order, shown and satisfactory then, the site will be admitted and featured as a good legitimate site.

The post SEO Skills and Mastery appeared first on Y2K Digital Marketing.

How To Be A Super Affiliate Marketer 7 Nov 2022, 5:17 am

Make the most money with only 11% effort.

Technique #1: Be a “Bum”

BUM marketing is the fundamental pick for a lot of advanced affiliate marketers and beginners as well, which you must have heard of, unless you have been hiding under a rock the last few years. Essentially, the BUM market technique is about posting articles to directories after authoring them on your niche topic. These articles are scooped and listed by Google, and major other search engines, high in the results of the search related to your keywords.

The secret of BUM marketing rests essentially in the keywords. Principally, you need to uncover keyword phrases or keywords that a large percentage of individuals are hunting. These you will find on search engines as those that have modest competition or have a low number of pages in the search results.

Keyword phrases that are found to be valuable are the ones that have roughly a hundred searches per month, though less than 100,000 pages in the search engine search results. Coarsely this is how good BUM marketing affiliate marketing campaigns would proceed.

Just say you are trying to sell a product about “World of Warcraft”, which you are interested in. So you go to Clickbank, which specializes in affiliate products, to get hold of a product to do with “Warcraft” to promote. Here you find a “World of Warcraft” guidebook. There are hundreds of these guides and similar books which means people are buying them. Indeed, the product and niche you select can be anything; Here we are just using this one as an illustration.)

Next we head over to:

http://freekeywords.wordtracker.com

Here we assess and sense-out what individuals are seeking in their searches on the topic about “World of Warcraft”. Please note that “World of Warcraft” is a.k.a. “WOW”; so include the latter in your tests and notes also.

A simple glance will show that there are over 10 thousand searches for the term “World of Warcraft”. From this we can understand without actually typing it in that there are going to be millions of pages in the search results of the search engine for this particular term.

Then we can hunt further down the list.

As we sift through the keyword strings that lead to searches we discover this one: “World of Warcraft hacks” which brings around 100 monthly searches. Please bear in mind that we want a keyword string that gives us approximately 100 searches per month, as this one does.

Then we need to analyze our competition in this criteria. The smaller the number of pages that show up in a search engine search the better. So now we return to Google and search for the term “World of Warcraft hacks” to ascertain how many pages turn up in the search results. Here we find that there are about 700,000 other pages listed for the term “World of Warcraft hacks”. So not bad.

Now we can also try “wow hacks”. This gets us about 100 searches a month at the keyword site. So now when we go to Google again we find the search results to be only about 400,000 pages. Even better!

So ultimately “wow hacks” is chosen as our keyword. The keyword phrase is unquestionably related to what we want to sell; a “World of Warcraft” guide, and it also has all the correct numbers that we are pursuing. Now all that needs to be done is to post to article directories material that is authored by you that contains the keywords “wow hacks”.

Be careful not to spam your keyword (keyword spamming) by overusing it. This will probably damage your search engine rating and will probably lead to it getting rejected by the article sites.

After you have completed this then submit your articles to relevant article directories. The affiliate link for the product goes in the resource box towards the end of your article. Here, add a little description about your website, a little biography about yourself and a link to your site. This link can be to your own site or your product affiliate link.

NOTE: ezinearticles.com doesn’t allow the user to make a direct affiliate link, but that doesn’t matter. Continue your reading further down the page about blogging and hub pages etc. to see how to bypass this problem. Almost all other article directories allow you to place a direct affiliate link in the entry however make certain that you study their terms of service first.

Technique #2: Ping and Blog

You have to love blogs! I am not going to consume your time by telling you all the groovy things about blogs, why they are useful or why you require one. If you want to stand any chance in accomplishing a steady income, then you must recognize that you need one.

Nowadays blogs are so widespread that everybody has a blog. Once again if you find yourself hiding under that rock again and yet don’t have a blog for yourself as yet, then you should get a free blog from blogger.com or wordpress.com as soon as possible.

However, before you act in haste and produce any old generic blog, please consider a purpose for it beforehand. Is it the market certain products? A blog that is a review? A news blog? Is it for providing information on certain niche topics? Is it to market you? First pick your purposeful idea then get around to producing the blog.

Visitors to your site will react negatively if they see a non-focused blog with regurgitated content keep in between all kinds of banners, ads and blinking lights. If this is your blog, then needless to say that visitors will try to get out of there fast.

So now that we have got our tightly targeted blog what are the next steps? This is where the amusement begins! Once the blogs theme has been selected, the first thing we want is useful relevant material.

Composed and submitted articles to article directories can now be placed inside your blog. After which we could also look around our computer to find a great deal of PLR articles. These articles are a useful starting point as they can be rescripted. Rescript them as best as possible before posting them. This is because it has been found that search engines will reward you for unique material in articles.

The primary objective is to add beneficial related and relevant content. After which we can add affiliate links throughout the material or article. Enter in the affiliate links by hyperlinking some powerful key words as the anchor text.

The visitor will naturally click on your links recommending products and offers as they are scanning the text if they like what they are reading.

Don’t fret too much about this, as with free WordPress and Blogger blogs, you can easily insert hyperlinks in the material with a few clicks of the mouse. This is easy and possible due to their rich content editors. Instead of having a raw link try and have your words clickable and insert some words of your choice in the material.

Banner ads, which are just hyperlinked images, might be suggested to add to your blog. So now when a visitor clicks on an image, they’re sent automatically to the page that the image links to; your affiliate offer!

Banners should be added higher up on the page. This is the very top first part of your blog which your visitor will see when they come across your web site. The top part is known as the “Income space” where more individuals will tend to click as they see the top fold more than any other place on your page.

Once you have decided to update your blog with new content regularly then you should ping it! Briefly, “pinging” is a way to tell other users and sites that your blog has been updated with new material. You should try to keep current and update your blog with new content at least monthly.

Search engines love blogs with fresh updated material. After the blog is updated, then ping it! Multiple free ping services such as pingoat.com can be used to send pings.

The next task is to submit your blog’s fresh material to content sharing/voting sites. The largest one of these would have to be propeller.com. Here you can also submit news, but to be sure, just make sure the material is of good quality or they won’t admit it.

Another way to market your blog is to join blogging communities like mybloglog.com and to take part in them. Pinging your blog, joining blogging communities and posting useful material are a few ways to generate traffic to your blog.

Technique #3 Email Marketing

Needless to say, utilizing email marketing to promote your affiliate links in quite a powerful tool. Email, although antiquated is a very beneficial way to promote a direct marketing offer. However, it has been shown to get harder to succeed at.

However, before we analyze the effects of writing emails, it is very important that we address the problem of “raw” affiliate links. Raw affiliate links look horrible in emails, thus resulting in poor click-through rates for your site.

Affiliate links which are too long may also be broken up when presented in the email body. Also, raw affiliate links can be hijacked by others to make you lose out on valuable commissions. You should try and handle these two effectively to allow readers the liberty of clicking on your link. Nonetheless telling the offer explicitly in the subject line has been found to be the most progressive way.

IF you are considering using a free online url abbreviating service as you don’t have a site of your own, then a free, simple and quick one to use is tinyurl.com.

So it is highly beneficial to isolate the ‘subject line’ as the most powerful part of your promo-email. This is found to be pivotal in the success of your email campaign, it can either make or break it. Your first move should be to get the reader to open the email will a strong, eye-catching subject line.

If you can get your prospect’s attention by getting them to open your email then it is as good as having your foot in the door. This is indispensable to a successful email campaign. It has to raid their senses like nothing else virtually. Not only does your subject line have to be better than the others in your prospect’s inbox that day, but so must your body text as well. It is important that you don’t try to finesse the deal.

You should try and use the person’s first name in the greeting, then after which begin to introduce your offer. Bear in mind that the person ultimately thinks, “What’s in it for me?”. This is an unsaid golden rule of marketing. That means you need to list benefits, advantages, benefits and more advantages in your email. Also, be sure to use the word “I” sparingly throughout your email. Using “You” instead gives the reader a more personal instead of sounding automated.

Writing a compelling email is an art. It takes a lot of practice and perseverance. Valuable email copy will help your affiliate marketing efforts much more over poor junky email copy. So where do you get a list of people or prospects to e-mail? You’ve probably heard a million times “the money is in the list”. It is in fact true. List owners can pretty much make income on the go when they mail out an offer to their list. Fortunately for you if you don’t have a list of your own, you are now able to borrow one!

What is being discussed here is buying email advertising. This can be done with a search for “ezine advertising” in Google. With services such as these, you can send emails to a few thousand “make money” interested readers with your offer. These however can be quite expensive so you should make sure that your offer is going to convert to make you earnings

It is also possible to acquire a list of your own for free. There are also a large number of free downline/list building sites out there for “internet marketers” that are free to join and use. A site is not required, as you use their site to build your list.

Some are:

• YourLuckyList.com
• ListBandit.com
• ListDotCom.com

You can register for these sites for free and begin referring other people to the site. With your referral link they go into your downline.

The post How To Be A Super Affiliate Marketer appeared first on Y2K Digital Marketing.

How Outsourcing Can Help Your Business 7 Nov 2022, 5:17 am

Learn the Benefits of Outsourcing Your Business.

Outsourcing keeps the business mechanism running smoothly and contains many qualities that embody the success of the business as a whole. It is fast becoming popular to gain help of this kind due to its positive contributions.

The most contributing factor to a developing business to benefit the business mechanism is the factor pertaining to cost.

To set up a particular department to handle the separate part of the overall work of the project can be a rather costly affaire.

Such a possibility, if explored by the company, should be outsourced and re-delegated to a discrete outboard entity.

If not the company can incur several fixed and running costs such as the hiring of new staff, projected scarcity of space for the new employees in their new project, new resources and the allocation of new tools required for this task as well as many more connective elements.

All of these choices are proven to be less cost-effective than outsourcing your work when measured over a long period of time to an immediately short period as well.

Outsourcing your labor can allow the company to focus its energies in other areas, thus sanctioning a more competitive layout in the market.

Much more valuable time can now be expended to allow the business or product to be more visible, thus reaping more operating revenue for the company.

Apart from this, we no longer now have to file necessary documentations that would have to be in place on behalf of the new hiring of employees required to serve in the project.

This is also a key disadvantage as the services of the new employees are only required for a very short period of time. This does not justify the efforts for the above mentioned and required documentation process.

Outsourcing allows faster processes to be implemented across the board. This is as the new contributions and capabilities will require a higher expertise.

However, outsourcing can come with some drawbacks. One of these, first and foremost, is the loss of complete control over the management and functions of the particular part that is being outsourced.

Although outsourcing companies have no vested interest in the outcome of the project as a whole, they will however, do the job required as their reputations are also on the line.

The mission and standards that drive the customer must also be embodied in the outlook of the outsourcing company.

The concern of the outsourcing company would be to their profits rendered from their services provided and the quality of their contributions and generally nothing else.

Most of the contracts that are drawn between the outsourcing company and the principal company are chartered to the advantage of the outsourcing entity.

Therefore, this calls for the need of an outside mediator to handle any problem that should arise from the relationship of the two parties which further incurs costs for the principal company.

Apart from this there is also the fear that any additional requirements, not originally stated in the contract, would in fact incur additional costs thus causing the whole endeavor to be essentially cost- ineffective as it would be for doing it “in-house”.

If the outsourcing work is of a sensitive nature, then a major factor to also be considered is the confidentiality and security of the given project.

Largely in most cases, loyalty is not a part of the deal when assistance from an outsourcing company is sought. Would-be competitors would be overjoyed and happy to indulge an outsourcing company for any information pertaining to such issues that might prove to be of any help to them.

The post How Outsourcing Can Help Your Business appeared first on Y2K Digital Marketing.

Ways to Generate Traffic to your Website 7 Nov 2022, 5:16 am

Learn How You can Boost Your Website Traffic.

Imagine a store in a derelict mall, with dust and webs on every surface and you have spent oodles of money on items that you have not been able to sell. That is what it is like when your site has no traffic.

We know that it is important to get traffic for the sake of our sales. That is why it is more than likely that we choose to spend at least 30% of all our marketing efforts to bring business, in the form of traffic to our websites online.

The creation of traffic is not an easy task. Although, fortunately these traffic creation tasks can be outsourced.

Primarily, one must possess a thorough knowledge of the functions of each method before one can teach such subordinates the technique of drawing traffic to your sites.

However, with the abundance of traffic generation methods available, how does someone learn which method is suitable for you?

The most popular, also the best, choice is to learn and apply as many techniques as possible. This is because there can never be enough traffic, as is said.

Also try not to do things halfheartedly to reach your result. Whatever the task is that you embark on, make sure you persevere with it until the end. This is the way, and the only way, to creating true business results for your website.

Here are a few guaranteed methods to building and creating enormous traffic for your online business.

#1 Free Traffic

For there to be an uninterrupted steady flow of traffic to your site there needs to be a persistent repetition of the desired traffic generation technique.

For those on a frugal budget, traffic that is free is definitely the most sought after.

Even if you have an uninterrupted flow of cash, the high potential of free traffic sources in providing you with extra views, in the form of impressions, should not be ignored.

Free traffic is ultimately pulling visitors to your site without you having to pay costly advertising expenditure.

There exist several methods to draw free traffic to your website, these are:

• Search Engine Optimization
• Article Submission
• Ad Swaps
• Link Exchanges
• Offline Traffic Methods

The art of getting your webpage to the top of Yahoo or Google’s search ranking is search engine optimization. This is done by targeting high search volume “keyword phrases”.

Article submission intrinsically involves the submission of articles that are related to a particular niche topic to article directories with high traffic. This is done so that people who search for such information will find your articles, which ultimately leads them to your website through an author’s resource box.

The mutual promotion of partner’s websites through blog posts or email marketing is called an ‘ad swap’. This when used appropriately, can immensely profit the said parties.

Exchanging links between your site and another person’s website so to get visitors from that site and vice-versa is called ‘link exchanging’. This has also been shown to be largely beneficial.

The promotion of your website through offline methods such as direct response marketing, flyers, banners and name cards is also a widely used form of marketing.

#2 Article Marketing

Previously article marketing was largely used as a method of traffic generation in the past up till today. As mentioned earlier, it pertains to the submittal and posting of articles to relevant directories to draw traffic to your website.

As shown below, there are some widely used article directories in which you can submit your articles to:

• GoArticles (goarticles.com)
• Article City (articlecity.com)
• Ezine Articles (ezinearticles.com)
• Article Alley (articlealley.com)

One must keep in mind that each of the directories has a unique set of submission guidelines. Therefore, one must carefully read and adhere to these set of guidelines otherwise your articles may be rejected.

This is the method by which it works:

Generally speaking, as a rule of thumb, compose articles ranging from 300-500 words (or more) which are not only unique but contain keywords related to the topic of your niche.

After which you should register for a free account at any article directory.

Here, make sure that you create a genuine, solid author’s resource box that says a little about yourself that contains backlinks (one or two) to your website.

Whenever an article is approved which you have posted, your article will now appear on the website directory along with the author’s resource box.

People who search for relevant articles will now be able to read your article, and from here if they wish to further find out information will visit your website.

For this matter, it is of utmost importance that the titles to your articles are highly optimized for keywords so that they can be easily located and also they must be catchy enough to stand out from the crowd.

Example: 8 Goal Setting Mistakes You Should Avoid.

This is a good title as it contains keywords and is also eye-catching enough for your readers to want to read it by clicking here – remember, content is key.

Plagiarized content is frowned upon and often penalized and so your content must be uniquely written.

If the content is good to the discerning eyes of the reader, then they will be enticed to find out more information on the subject through links to your website.

So as a job: You must consistently post 3-5 articles per week to article directories to see a steady flow of traffic coming to your website. This is shown as a rapid measure to generate traffic your way.

#3 SEO

SEO is the acronym for “Search Engine Optimization”. This is basically the art of getting a website to the first page of known and mainstream search engines like Yahoo, Bing and the big “G” (Google).

The techniques and procedures used in SEO change from time to time, although there are many mainstay SEO techniques for getting your websites chosen by Search Engines which are revealed here.

The first technique to be used is in-site optimization. This is basically the technique that tweaks your website and blog posts in a way that easily allows Google ‘Spiders’ to crawl on the website and index it. This allows people to find your website easier.

For example, it is better to always include keyword phrases into titles of blog posts to allow articles to be found by people searching for these phrases in search engines.

Also helpful is to include keywords and keyword phrases in the first sentence of the first paragraph and to bold or italicize them. This is found to be quite useful as well.

The key is to find a good balance between user readability and SEO optimization. Your blog posts must come off smoothly and shouldn’t sound too robotic to deter readers.

Backlinking is also crucial. The more outside authority websites will link to your website, the higher the ranking of the page in Google.

It is generally better to accrue more quality backlinks of websites with similar niches than many links from smaller sites. This may be frowned upon as it could be mistaken for “link farming”.

Internal links between blog posts within your website also boosts SEO points but does not contribute as much as ‘outsider links’.

A recent trend that has emerged for SEO is social interaction. This means that people, or users to your site, are able to interact on the website. This is either through sharing, tweeting or commenting on the blog posts. This is much favored by search engines and has been shown to greatly boost page rankings for those that make their websites more interaction friendly.

The post Ways to Generate Traffic to your Website appeared first on Y2K Digital Marketing.