The Journey of Diskarte Pinoy TV with LBC at the Helm 23 Apr 2024, 5:07 am

Bravo Filipino | The Journey of Diskarte Pinoy TV with LBC at the Helm | The Journey of Diskarte Pinoy TV with LBC at the Helm | 20 APR 2024: Manila, Philippines: When Ellen and Arnel Sagle started their entrepreneurial journey, they were armed with nothing but a vision and P14,000. At the time, they had no idea that their venture, Diskarte Pinoy TV, would become a go-to online resource for power and garden tools.

She recalls that the major turning point for them was when a childhood friend and fellow entrepreneur, Karen Diaz, encouraged Arnel Sagle to take the plunge and start a business. They pooled their resources and that became the groundwork for Diskarte Pinoy’s future success.

“We began with modest means, but our dreams were anything but small. We were driven by the belief that hard work and dedication could turn our vision into reality,” shares Ellen Sagle, Co-Founder of Diskarte Pinoy. “Karen’s encouragement and partnership talaga yung malaking bagay.”

Her early belief in the Sagles’ vision and her financial contribution laid the groundwork for eventual growth of their business. They dipped their toe in the world of online selling, starting with an ukay-ukay shop before transitioning into surplus power tools.

Growth and Reliability

It wasn’t long before they saw their product range expand from auctioned surplus goods to brand new power tools. And as their wares began to include big ticket items, they started to recognize the need for more reliable partners who could help them ship their goods.

“It was a customer, actually, who first raised the idea of shipping with LBC. And if we could find him and thank him now, we would,” Arnel reminisced.

With that single shipment, Diskarte Pinoy realized what a huge difference a reliable and trusted logistics partner could offer their business. At that point, they knew, if they wanted to grow their business and expand their reach, they needed LBC on their side.

The Perfect Ally

LBC emerged as the perfect ally, offering not just courier services but a partnership that understood and catered to the unique needs of an online business.

LBC’s tailored solutions, including the Asenso Hub platform, provided Diskarte Pinoy TV with discounts and logistical advantages that significantly impacted their bottom line and customer satisfaction.

The Asenso Hub service, in particular, was a game-changer for the Sagles. With it, they received up to 50% discounts on shipping rates, which not only boosted their profit margins but also allowed them to offer more competitive pricing to their customers.

“LBC transformed the way we did business. Their reliability, nationwide network, and services like Asenso Hub, which gave us significant advantages against our competition helped bring us to where we are now,” Ellen explained. “This partnership allowed Diskarte Pinoy TV to streamline operations, improve customer satisfaction, and expand our market reach.”

This level of support from a courier company is almost unheard of in e-commerce, but LBC continues to demonstrate how instrumental they can be for local businesses who want to understand the complexities of online retailing.

The Angel Behind It All

Among all their serendipitous partnerships and alliances, there’s one that the Sagle’s credit for starting it all; the one that they consider their true angel.

“Without Karen, we never would have had the courage to start the ukay-ukay or surplus business, which means we wouldn’t have had a chance to start Diskarte Pinoy; we wouldn’t have met the first customer who wanted us to ship through LBC; and we wouldn’t have had a chance to expand our reach by working with them,” Arnel said.

As Diskarte Pinoy TV looks to the future, the foundation laid by their early supporters and the ongoing partnership with LBC continue to be central to their growth strategy. The journey of Ellen and Arnel Sagle from a small startup to a successful online shows how strategic partnerships and support networks can make a huge difference, no matter how modest your start is.

Let LBC Propel Your Business Further. Find out how your business can achieve success with the help of LBC. Sign up now!

For more information, visit  https://www.lbcexpress.com/article/the-journey-of-diskarte-pinoy-tv

-30- LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 1,600 branches in the Philippines, over 200 hubs & warehouses, and thousands of partners, and agents in 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 75 years.  Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: download the LBC App, visit www.LBCexpress.com, or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress (Facebook and X). For corporate information, visit www.LBCExpressHoldings.com

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Lamudi’s Property Fair Opens in Metro Manila May 3, Heads to Cebu in August 23 Apr 2024, 1:13 am

Bravo Filipino | Lamudi’s Property Fair Opens in Metro Manila May 3, Heads to Cebu in August | The Lamudi Property Fair returns to TriNoma for the Metro Manila leg of the country’s biggest property expo. It brings top real estate developers together to present exciting deals for active home seekers. Meanwhile, real estate professionals can look forward to exclusive accreditation announcements.

Co-presented by IKEA, Lamudi Property Fair 2024 is gearing up to be the largest property festival in the Philippines, with engaging activities and informative program segments for real estate professionals and property seekers from all walks of life. Family members of Overseas Filipino Workers (OFW) can also explore available properties at the fair on behalf of their loved ones abroad. 

Mark your May calendars and catch the three-day property expo at the TriNoma Activity Center from May 3 to 5, 2024. Meanwhile, those living in Metro Cebu can catch the Cebu leg of the Lamudi Property Fair from August 16 to 18, 2024. 

Here’s what you can expect from the event:

Exclusive Deals and Discounts for All Attendees

With more than 3,000 pre-event registrations and almost 2,000 live attendees last summer, Lamudi Property Fair 2023 showed solid proof of vibrant real estate interest in the Philippines. Amidst fun games and raffles in July 2023, property seekers were eager to explore different property types that developers had to offer, from condominium units to houses and lots. 

This time around, the three-day property expo will return to TriNoma from May 3 to 5, 2024, to provide the best real estate deals, daily raffles, and other exciting activities for active home seekers.

Engaging Learning Sessions for Seekers and Sellers

Home seekers and real estate professionals alike can look forward to an educational and engaging Lamudi Property Fair 2024 weekend. Lamudi Academy will play a vital role in the event by providing free learning sessions to educate home seekers and property sellers on sound decision-making.

Exciting Activities Prepared by Top Real Estate Players

Lamudi Property Fair 2024, co-presented by IKEA, connects active home seekers with the best deals from the country’s top real estate developers. Live attendees are free to canvass projects, explore process walkthroughs, learn more about home buying, and participate in various booth activities all day.

Many of the country’s top real estate developers will exhibit their projects at the three-day expo in TriNoma, including platinum sponsors RLC Residences, Ayala Land, Avida, and Amaia. The event’s gold sponsors are AboitizLand, Inc., PH1 World Developers, and Filinvest Alabang. 

Lamudi Property Fair 2024’s event partners include:

• IKEA
• RLC Residences
• Ayala Land
• Avida
• Amaia
• AboitizLand, Inc.
• PH1 World Developers
• Filinvest Alabang
• Vista Manors by Vista Land
• BPI Buena Mano
• Taylormade Construction and Realty Corporation
• Picar Development Corp
• Community Creators Inc.
• Eton Properties
• DMCI Homes
• Hausland Development Corporation
• Primehomes Real Estate Development, Inc.

The brokerage firm PropertyPRO will also showcase available listings at the event.

The property expo’s media partners are the Philippine Daily Inquirer, Inquirer Property, Manila Bulletin, The Philippine Star, Manila Standard, Malaya Business Insight, and The Manila Times. 

Our media support includes Real Estate Blog PH, Media Blast Digital, Negosentro, Property Finds Asia, Village Connection PH, Executive Chronicles, and Yo Manila.

Lamudi Property Fair 2024 supports the company’s goal of providing Filipinos with a one-stop platform to find their dream home. Apart from the Metro Manila leg, which will take place from May 3 to 5, 2024, the property expo will return to Cebu in August — five years after the success of Lamudi’s property fair in Cebu in 2019. 

Register now and participate in the biggest property expo of the year! For partnership opportunities, please email mark.bailey@lamudi.com.ph.

The post Lamudi’s Property Fair Opens in Metro Manila May 3, Heads to Cebu in August appeared first on Bravo Filipino.

The Philippines’ Biggest Travel Expo 2024 Attracts Top Travel Stakeholders 18 Apr 2024, 6:04 am

Bravo Filipino | The Philippines’ Biggest Travel Expo 2024 Attracts Top Travel Stakeholders | As one of the most anticipated events in the travel industry, Travel Madness Expo offers the best travel deals in the last 10 years. Whether you’re looking for local or international destinations, you can look forward to great value for your money.

Ms. Maria Paz Alberto, the Chairperson of Travel Madness Expo 2024, expressed her satisfaction with the diverse audience that TME attracted in the previous year. With nearly 40,000 visitors over the three-day event, TME 2023 proved to be a successful event through strategic marketing efforts.

This year’s TME 2024 promises to surprise you with budget-friendly travel packages, including affordable airfare and low rates from domestic hotels and resorts. With numerous sponsors and exhibitors, we aim to provide unforgettable travel experiences for our clients.

But that’s not all! TME will also feature cultural performances, food tastings, and entertainment to enhance your overall experience. And don’t forget about the raffles and giveaways that will add an element of luck for our lucky visitors.

Rest assured, TME ensures the best quality of tours, airfares, and hotels, both domestically and internationally. We carefully select all our exhibiting travel agents and tour operators for their integrity and excellent services.

So what are you waiting for? Join us at TME 2024 and discover the best travel opportunities that await you!

Participating travel agencies, tour operators, and theme parks include the following:

• AAP Lakbay, Inc.
• Aerial Travel and Tours
• Airmark Tour and Dev’t Corp
• Ark Travel Express, Inc.
• Attic Tours Phils. Inc.
• Baron Travel/ARPAN Air
• Cebu Safari & Adventure Park
• Constellations Travel Inc.
• Discovery Tour Inc.
• Ellen’s Travel and Tours
• Enchanted Kingdom
• Executive Resources, Inc.
• Expressmiles Travel and Tours
• Fiesta Tours and Travel
• Getaway Tours Inc.
• Golden Sky Travel and Tours
• Jeron Travel and Tours
• Las Palmas Tours and Travel
• Luxury Vacation Holidays and Tours
• Magical Holidays Travel and Tours
• Mango Tours
• Multi Destinations, Inc.
• Northstar International Travel, Inc.
• Pan Pacific Travel and Tours
• Rakso Air Travel & Tours
• SH Travel
• Shroff Travel
• Skynet Travel Corp.
• Skywin Travel and Tours
• Travel Plus Intl
• Travel Specialist Ventures, Inc.
• Travel Warehouse, Inc.
• Triple Eight Int’l Travel and Tours, Inc.
• Universal Holidays Inc.

The following hotels and accommodations have also joined TME 2024:

• Accor – Movenpick Resort and Spa Boracay
• Accor – Novotel Suites Manila at Acqua
• AHG Hotels & Resorts
• Anantara Vacation Club
• Archipelago International
• Aureo La Union
• AyalaLand Resorts & Hotels
• Bayview Park Manila
• Chroma Hospitality
• Club Wyndham
• COAST Boracay
• Crown Regency Boracay
• Diamond Hotel Philippines
• Dusit Hotels & Resorts Davao
• Dusit Thani Manila
• ECO Hotels
• El Mar Resort
• F&C Hotels & Resorts (Estacio Uno)
• FarmKO Glamping and Fun Farming
• Golden Sands Destination Resorts
• La Carmela de Boracay
• Megaworld Hotels and Resorts
• Millennial Resorts
• Misibis Bay
• Newport World Resorts
• One-of Collection  (The Funny Lion)
• One-of-Collection (Amorita Resort)
• Paradise Garden Boracay
• Sol Y Viento Mountain Hot Spring Resort
• Sunlight Hotels & Resorts
• The Bellevue Hotels and Resort
• The Excelsior Hotel
• The Hue Hotel
• The Ivywall Hotel Palawan
• The Le Soleil Group
• The Lind Hotels
• The Manila Hotel
• The Oriental Hotels
• Thunderbird Resorts & Casinos
• Torres Farm Resort & Hotel
• Tugawe Cove
• Zuri Hotels & Resorts

BPI is the Official Bank and Credit Card Partner for TRAVEL MADNESS EXPO 2024. TME is still open for booth exhibitors and other participants. Interested parties should connect and contact only the legitimate representatives of TME 2024.

For more information, visit www.travelmadness.org and facebook.com/TravelMadnessPH. Or contact: Viber 09499891193 c/o Monica-TME 2024 Secretariat Office.

==

Issued on behalf of Travel Madness Expo by Ysmael Moyer Valenzuela & Associates, Inc.

For more information, please contact:

YMV TME

Rosary Ysmael-Palanca Monica Dela Cruz

Mobile: 0917 724 1007 Mobile: 0949 989 1193

Email: rysmael@ymv-inc.com Email: travelmadness10@gmail.com

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Top Growth Hacker in Asia Shares the Ultimate Guide to Speed-up Small Business Growth 9 Apr 2024, 1:17 pm

Bravo Filipino | Nievera Reveals How to be a Top Growth Hacker in Asia: Your Ultimate Guide | Asia’s Top Growth Hacker shares his thoughts and a guide in how to become one.

Introduction

What is Growth Hacking?

Growth hacking: a term that buzzes through the corridors of startups and echoes in the boardrooms of established enterprises looking to inject vitality into their growth strategies. At its core, it’s about leveraging creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s not solely about “hacking” in the traditional sense but about pursuing growth in a methodical, data-driven manner. The essence of growth hacking lies in its agility—an ability to pivot quickly in response to the ever-evolving market demands and customer preferences, making it a perfect fit for the dynamic digital landscapes of Asia.

The Rise of Growth Hacking in Asia

In the fast-paced Asian markets, growth hacking has become the linchpin of many successful campaigns. With vast populations eager to embrace mobile technologies and social media, the region presents a fertile ground for growth hackers to experiment and thrive. From the bustling streets of Bangkok to the tech hubs of Bangalore, growth hacking is no longer a Western import but an integral part of the Asian business fabric. Companies like Grab and Gojek have risen from local startups to international names through clever growth strategies that resonate with the local populace while also capturing global attention.

Qualities of a Top Growth Hacker

Analytical Mindset

Like a master chess player thinking several moves ahead, a top growth hacker in Asia must possess an analytical mindset. This quality ensures that every decision is underpinned by data and insights rather than guesswork. In a region marked by diverse cultures and consumer behaviors, understanding nuances through A/B testing, user feedback, and KPI tracking is crucial. Tools such as Google Analytics provide a window into the soul of campaigns, revealing what resonates with audiences and why.

Creativity and Innovation

Creativity isn’t just art—it’s a strategic tool. In Asia, where markets are often saturated and competition fierce, a growth hacker’s ability to innovate can be the difference between obscurity and market dominance. Leveraging platforms like TikTok or Line, innovative campaigns can go viral, propelling brands into the spotlight. The key is to blend cultural insights with creative execution, crafting campaigns that are not only original but also deeply relevant to the target audience.

Persistence and Resilience

Growth hacking is not for the faint-hearted. It requires a blend of tenacity and flexibility, as strategies may falter and tactics may fail. The stories of Asia’s top growth hackers often include chapters of setbacks and perseverance. It’s the resilience to bounce back and the persistence to tweak and test relentlessly that separates the successful from the stagnant. Embracing failure as a stepping stone to success is a hallmark of the growth hacker’s journey.

Adaptability to Change

Change is the only constant in the digital landscape, and nowhere is this more palpable than in Asia’s rapidly growing economies. A top growth hacker rides the waves of change, using them to propel forward. They stay attuned to shifts in market trends, regulatory policies, and technological advancements, adapting their strategies agilely. This adaptability extends to adopting new tools and platforms that emerge, ensuring that they are always at the cusp of innovation.

Understanding the Role of a Growth Hacker

Key Responsibilities of a Growth Hacker

The role of a growth hacker transcends conventional marketing boundaries, focusing instead on impact. Primarily concerned with user acquisition, activation, retention, and referral, their responsibilities are interwoven with the product life cycle. They must ensure that at every stage, from initial awareness to loyal advocacy, the user’s experience is optimized for growth. This involves meticulous planning, execution, and iteration of growth-centric initiatives.

Strategies for Driving Growth

While the specific strategies may vary wildly depending on the industry and market, certain approaches have universal appeal. Referral programs, virality loops, content marketing, and influencer partnerships are just some of the arrows in a growth hacker’s quiver. Each strategy must be carefully crafted and executed, then measured and refined. The goal is always clear—maximize growth efficiently and sustainably.

Tools of the Trade for Growth Hackers

Analytics Platforms

At their disposal, growth hackers have a suite of analytics platforms that serve as their radar in navigating the digital seas. Google Analytics, Mixpanel, and Amplitude offer deep dives into user behavior and campaign performance, providing the data necessary to make informed decisions. These tools help identify areas for optimization and track the effectiveness of various growth initiatives.

A/B Testing Tools

A/B testing tools are the microscopes for examining the granular details of user interactions. Platforms like Optimizely and VWO allow growth hackers to test different versions of a webpage, email, or app feature to determine which performs best. By constantly testing and optimizing, growth hackers ensure that they are always presenting the most effective version of their product to users.

SEO and Content Marketing Tools

To capture organic traffic, growth hackers must master the art of SEO and content marketing. Tools such as Ahrefs and SEMrush offer insights into keyword rankings, competitor analysis, and backlink opportunities, helping to craft content strategies that elevate visibility in search engine results pages. Quality content is a magnet for users, drawing them in through valuable and engaging information.

Social Media Management Tools

Social media is a battleground where visibility and engagement can lead to exponential growth. Management tools like Hootsuite and Buffer enable growth hackers to schedule posts, analyze social media traffic, and engage with audiences across multiple platforms. In an age where social media can make or break a brand, these tools are indispensable.

Skills Every Growth Hacker Should Possess

Data Analysis Skills

Interpreting data is as crucial as collecting it. Growth hackers must be adept at reading the stories told by numbers—identifying trends, understanding user behavior, and making predictions based on data. Mastery in using software like Excel or R for statistical analysis allows them to cut through the noise and focus on what truly drives growth.

Marketing and Copywriting Skills

The pen can be mightier than the budget when it comes to growth hacking. Persuasive copywriting that converts and marketing strategies that resonate with the target audience are essential. A deep understanding of consumer psychology and the ability to craft compelling narratives sets apart effective campaigns from those that vanish into the digital ether.

Technical Proficiency

In the digital age, the line between marketer and technologist blurs. Growth hackers need a solid grasp of technical concepts such as SEO, basic coding, and an understanding of how different software systems interact. This knowledge allows them to work seamlessly with product teams and implement growth initiatives directly within the technology stack.

Communication and Collaboration Skills

Growth hacking is a team sport, and top players excel in communication and collaboration. Whether it’s aligning with cross-functional teams, pitching ideas to stakeholders, or sharing insights with peers, effective communication ensures that growth objectives are understood and pursued cohesively across an organization.

Learning from the Best: Homer ‘Homerun’ Nievera

Who is Homer Nievera?

Homer Nievera stands as a testament to what it means to be a top growth hacker in Asia. His innovative approaches to scaling businesses have made him a sought-after regional strategist. With a career spanning multiple successful ventures, Nievera’s experience embodies the tenacity and creative drive essential to thriving in this role. Nievera has worked with top Fortune 500 companies on various projects and campaigns. He reveals that his expertise became more handy during the pandemic as he helped enable small businesses versus the big boys with bigger digital budgets.

Success Stories and Strategies

Nievera’s track record includes turning nascent ideas into market leaders through calculated risk-taking and innovative growth tactics. He is also considered as one of the first political strategists who used digital social media tools starting in the 2010 national elections. Case studies from his portfolio showcase a knack for identifying unique market opportunities and crafting growth strategies that leverage local insights to meet global standards.

Nievera shares his success lies in his network of content channels across various platforms that he says span 188 countries in coverage. His network of local social media channels alone reaches 10+ million people, with  6 million+ followers and subscribers. He said that all these started with an advocacy to bring positivity and kindness back into the digital world.

Rising to the Top as a Growth Hacker in Asia

Networking and Building Connections

An expansive network is a growth hacker’s ally, providing access to resources, mentorship, and potential partnerships. In Asia’s tight-knit business communities, building strong professional relationships can open doors to collaborative opportunities that may otherwise remain closed.

Continuous Learning and Skill Development

The landscape of digital marketing and growth hacking is perpetually evolving, and staying static is not an option. Commitment to continuous learning through online courses, webinars, and industry conferences is critical for keeping skills sharp and staying abreast of the latest growth hacking methodologies and technologies.

Staying Ahead of Trends and Technologies

Asia’s digital markets are dynamic and fast-changing, with new trends and technologies emerging constantly. A top growth hacker must not only keep pace but anticipate and lead the charge by experimenting with emerging platforms and adapting to new mediums before they become mainstream.

Conclusion

Final Thoughts on Becoming a Top Growth Hacker in Asia

To navigate the vibrant and diverse digital terrain of Asia as a growth hacker is to embark on a journey of perpetual adaptation and learning. It demands a blend of analytical rigor, creative flair, and an unyielding drive for results. By embodying these qualities, embracing the right tools, and continually honing vital skills, anyone can aspire to join the ranks of top growth hackers in the region—and perhaps even redefine what growth hacking means for the next generation of digital pioneers.

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Look! Department of Tourism’s Philippine Experience Caravan in Region 1 23 Mar 2024, 10:33 am

Bravo Filipino | Look! Department of Tourism’s Philippine Experience Caravan in Region 1 | One of the Philippines’ most captivating and stunning regions is Ilocos. It’s a location where nature, culture, and history all combine to provide tourists with an exceptional and life-long experience. The region, which includes the provinces of Ilocos Norte, Ilocos Sur, La Union, and Pangasinan, is located in the northwest of Luzon. This is why Department of Tourism launched Philippine Experience Program last March 19 to exhibit culture, heritage, and arts of Region 1. The municipality of Bacarra, which is well-known for its ancient Domeless Bell Tower, is the first of numerous stops in the Province of Ilocos Norte. Once the tallest structure in the area at fifty meters, the building withstood earthquakes and continued to stand as a testament to the Bacarran people’s tenacity in the face of many hardships.

After the delectable breakfast at Bacarra, the delegates were taken by the Philippine Experience Program (PEP) caravan to see the Malacañang of the North, which was constructed as the late President Ferdinand E. Marcos’ official house. The grand two-story building that commands a breathtaking view of Paoay Lake is the perfect example of Ilocanos’ rich Hispanic architectural legacy.  Now reduced to a shadow of its former existence, the mansion functions as a historical museum. Visitors who would like to see the home may peruse its treasures while taking in the scenery of Paoay Lake, which the estate is situated next to.

The most exciting aspect, though, was when participants in the Philippine Experience Program (PEP) were welcomed to Kusina Valentin in Paoay with a taste of some classic Ilocano foods, ‘with a twist.’ These included crispy dinuguan, bagnet kare-kare, and pinakbet pizza. Paoay Church may be reached via a short stroll from Kusina Valentin. Secretary Frasco later presented an Award of Appreciation to the Town of Paoay in recognition of the town’s gracious reception of the PEP caravan.

Following a tour of Ilocos Norte’s historical sites, the representatives of the Philippine Experience Program (PEP) journeyed for around 1.5 hours to arrive to Vigan City, located in Ilocos Sur. After making a brief visit at the renowned Luna Hotel, Tourism Secretary Christina Garcia Frasco and the PEP delegates were met by Mayor Jose “Bonito” Singson Jr. and other Vigan City authorities at the Vigan Museum.

Visitors may learn about the rich history and cultural legacy of Vigan City at the Vigan City Museum. Along with a home depot and a skills training center for productivity and livelihood, the Museum also contains the local library. The participants were transported from the hotel to the museum by a leisurely callesa ride that took them past the centuries-old history residences that line the cobblestone lanes of Vigan’s ancient heritage town.

Surrounded by rich cultural heritage, the local governments of Vigan City and Ilocos Sur Province honored Tourism Secretary Christina Garcia Frasco and the PEP delegates with an al fresco dinner in the middle of Calle Crisologo to cap off Day 1 of the Philippine Experience Program Ilocos Region. As the focal point of the Vigan Heritage City, Calle Crisologo, also called the Kamestizoan District, is recognized. A journey back in time to the Philippines’ colonial past is made possible by the ambiance, which is replete with ancestral mansions from the 18th and 19th centuries, complete with huge hardwood flooring, historic tile roofs, balustrades, and azoteas in a variety of Spanish, Mexican, and Chinese architectural styles. The UNESCO World Heritage List designation of this captivating historical and architectural landmark was made possible by its appeal.

Ilocos Sur Governor Jerry Singson greeted every PEP participant warmly during his welcome speech. “PEP is more than just an event; it’s a representation of our unity as we unite to present the finest that the Philippines has to offer. Together, we clear the path for a more promising future for travel to our nation,” Governor Singson remarked. During her keynote address, Secretary Frasco expressed her sincere appreciation for the PEP participants’ genuine hospitality from the provincial people and local government representatives.

“Philippine Tourism is a source of national pride for our country, that I confidently say that the heritage city of Vigan and the province of Ilocos Sur evince this national pride. For I can see that when tourism is a priority for the local government then everyone comes together to ensure that the destination is well preserved, livelihood continues to be provided to the people, and the heritage and culture of the place lives on in the youth,” the Chief of Tourism said, praising the genuine efforts of the Province and the City to raise the profile of tourism within local government.

To learn more about the Philippine Experience Program, visit the social media pages of the Philippines’ Department of Tourism.

PLEASE FOLLOW THESE SOCIAL MEDIA PAGES AND SUPPORT PHILIPPINE TOURISM:

FACEBOOK

Department of Tourism – Philippines

The Philippines

INSTAGRAM

@tourism_phl

TIKTOK

https://www.tiktok.com/@tourismphilippines

YOUTUBE

@TourismPhilippines

X (TWITTER)

@TourismPHL

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Jean Henri Lhuillier Continues to Advocate for Filipinos’ Financial Wellness with “Money Guro” Video Series 18 Mar 2024, 5:07 am

BravoFilipino | Jean Henri Lhuillier Continues to Advocate for Filipinos’ Financial Wellness with “Money Guro” Video Series | Jean Henri Lhuillier (JHL),  President and CEO of Cebuana Lhuillier, continues to help Filipinos navigate through their way to financial wellness as he headlines a video series that aims to educate them on a wide range of topics including budgeting, saving, investing, managing debt, and building wealth by starting or expanding your own business. 

Befittingly titled “Money Guro”,  each episode will see JHL talking with experts, clients, celebrities, and relevant personalities  on a wide range of topics that include financial insights, strategies, practical tips and advice – all aimed at helping individuals improve their financial situation and achieve their financial goals. 

Informative, concise and engaging, Money Guro is geared towards today’s young audiences.  Episodes 1  featured financial consultant and business coach Chinkee Tan who discussed “New Year, New Ipon”, where he discussed the basic steps on how one can attain their new year’s resolution of saving money effectively. Episode 2, titled “Savings More Fun in the PH “who also had Chinkee Tan, discussed fun and creative ways of how you can save. Episode 3, meanwhile, had no less than RJ Ledesma in the episode titled  “Let’s Get Down to Business”, where you can learn how to start your own business or side hustle. But Money Guro does not just feature big names as guests. An up and coming episode of “Money Guro” will feature JHL himself doing the rounds of Cebuana Lhuillier branches to talk to ordinary folks who shared their financial obstacles and how they maneuvered past the challenges with the help of Cebuana Lhuillier.

JHL invites the general public to watch “Money Guro”,  whether they are Cebuana Lhuillier patrons or just individuals looking for guidance on how to get to the right path towards financial wellness. He explains: “Our episodes at “Money Guro” could be valuable resources for anyone looking to enhance their understanding of personal finance and take control of their financial future. Whether you’re just starting your financial wellness journey by saving up and managing debt; seeking to refine your money management skills; starting or expanding your business or investing, our video series could offer valuable insights and actionable advice”.

 “Money Guro’s video series is broadcasted in various Cebuana Lhuillier social media pages and digital broadcast platforms including Facebook, IG, Tiktok, You Tube and Spotify,

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VPX Pasig City Breaks Ground for a New Auto Service Center 14 Mar 2024, 12:09 pm

BravoFilipino | VPX Pasig City Breaks Ground for a New Auto Service Center | Pasig City, Philippines – March 11, 2024 – ValuePlus Auto Service, a leading auto service franchisor, celebrated the groundbreaking of its newest franchise, VPX Pasig City, located at Eagle Avenue in Barangay Ugong. The event marked the beginning of construction for the highly anticipated auto service center, which promises to deliver top-notch auto care and services to vehicle owners in the area.

The groundbreaking ceremony was attended by notable figures, including Mr. Normann Chiu, President of ValuePlus Auto Service, Dra. Sarah Padron-Lumalang and Mr. Kenneth Lumalang, the franchisees of VPX Pasig City. The gathering underscored the commitment of all parties to bring unparalleled automotive services to the community.

Mr. Normann Chiu expressed his enthusiasm for the project, stating, “Today’s groundbreaking is not just about laying the foundation of a new building; it’s about establishing a new standard of auto service in Pasig City. We are excited to expand our presence and bring VPX’s trusted services closer to our customers.”

Dra. Sarah Padron-Lumalang shared her vision for the franchise, “We are thrilled to embark on this journey with ValuePlus Auto Service. Our goal is to provide the highest quality of service and convenience to car owners in our community. VPX Pasig City will be more than just a service center; it will be a place where customers can trust that their vehicles are in expert hands.”

Mr. Mark Saberola, General Manager of ValuePlus, highlighted the significance of the expansion, “The opening of VPX Pasig City represents a significant milestone in our mission to redefine auto service in the Philippines. We are committed to delivering excellence and building long-lasting relationships with our customers.”

VPX Pasig City is set to offer a wide range of auto repair and maintenance services, utilizing state-of-the-art equipment and adhering to the highest standards of service quality. The new facility is strategically located to serve the growing automotive needs of residents in Pasig City and the surrounding areas.

Construction is expected to be completed by June, with the grand opening to follow shortly after. VPX Pasig City looks forward to welcoming its first customers and becoming a trusted partner in their automotive care journey.

For more information about VPX Pasig City and its services, please contact +63 917 406 1008.

About ValuePlus Auto Service

ValuePlus Auto Service, a premier franchisor in the Philippine auto service industry, is dedicated to elevating the standard of automotive care and customer service. As a proud member of both the Association of Filipino Franchisors and the Philippine Franchise Association, ValuePlus upholds the highest standards of operational excellence and franchise development. With a growing network of franchises across the nation, ValuePlus Auto Service is committed to delivering quality, innovation, and unparalleled customer satisfaction, cementing its position as a premier franchisor of auto service centers in the Philippines.

The post VPX Pasig City Breaks Ground for a New Auto Service Center appeared first on Bravo Filipino.

From Farm to Feast: The Role of Quality Meats in Culinary Excellence 12 Mar 2024, 10:35 pm

Bravo Filipino | From Farm to Feast: The Role of Quality Meats in Culinary Excellence | As the owner of Flavorfull by Aiyana Jean Food Haus & Catering Services, Chef Jap’s path to success is a tale of passion for cooking intertwined with the pursuit of quality, a journey that found its most significant ally in Fresh Options Meatshop.

This partnership with Fresh Options, a flagship of RDF Feed, Livestock & Foods, Inc., marks a union of shared values: a commitment to excellence, innovation, and an unwavering focus on quality.

Chef Jap’s journey into the culinary realm began with a childhood fascination for cooking, nurtured by her uncle’s guidance. The transformation of simple ingredients into a beloved family dish, kare-kare, marked her entry into the world of culinary arts. This meal, perfected over years of practice, became the banner dish of her catering business, embodying her dedication to flavor and quality.

The establishment of her catering business in 2009 was a leap of faith, rooted in Chef Jap’s passion for cooking and her entrepreneurial spirit. Starting with a modest capital of P50,000, she ventured into catering with the encouragement of her community, embarking on a journey that would grow beyond her wildest dreams.

Her first clients, including catering for the local municipality and eventually becoming an official caterer for SM City Pampanga, laid the foundation for a thriving business.

The Meat of the Matter: Turning to Fresh Options

After positioning her business in the catering industry, Chef Jap turned her attention to something crucial that all catering companies face: sourcing meats. Her journey from sourcing meats at local markets to partnering with Fresh Options underscores a pivotal lesson in culinary quality.

Initially, the unpredictability of meat quality from local markets presented challenges. Variations in freshness, texture, and preparation needs were frequent, affecting the consistency of her dishes, particularly noticeable with chicken, which often appeared watery and lacked the firmness essential for her signature dishes.

The transition to Fresh Options marked a significant shift. Here, meats were consistently fresh, with a distinct difference in texture and flavor. Chickens were plump and firm, devoid of excess water, while pork and beef offered tenderness and a uniform cooking experience.

“Kahit i-freeze ko yung meat ng ilang weeks, bright and fresh pa rin siya,” (Even if I freeze the meat for several weeks, it still remains bright and fresh,) she said.

This not only elevated the quality of her catering offerings but also streamlined the preparation process, contributing to a more efficient operation.

“Yung meat, especially sa pork, mas tender, kaya mas mabilis lutuin,” (The meat, especially with pork, is more tender, so it cooks faster,) she mentioned.

Moreover, Chef Jap found that despite the premium price, the value delivered by Fresh Options—through enhanced flavors, customer satisfaction, and operational efficiency—far outweighed the cost differences. This shift to Fresh Options wasn’t just a business decision; it was a commitment to excellence and a testament to the importance of quality ingredients, especially fresh meats, in the culinary world.

“Nung nag-Fresh Options ako, kahit na hindi ko muna i-steam or kung if-freeze ko muna yung meat, kahit gaano katagal, ang sarap,” (When I tried Fresh Options, even if I don’t steam it first or if I freeze the meat, no matter how long, it’s delicious,) she shared.

Feedback from clients, praising the softness and juiciness of the meats, further validated her choice.

However, Chef Jap’s journey was not without challenges, from managing the logistics of food transportation to ensuring the freshness of ingredients amidst the hustle and bustle of catering events.

The reliability and consistency of Fresh Options, from efficient delivery service to innovative product offerings, like sisig products and thigh fillets, helped Chef Jap surpassed these hurdles, enabling her to deliver exceptional culinary experiences time and again.

A Culinary Partnership Built on Shared Values

The relationship between Chef Jap and Fresh Options extends beyond the supply of meats. It’s a partnership founded on shared values of quality, integrity, and innovation. Fresh Options’ dedication to excellence, from state-of-the-art facilities to commitment to good customer service, mirrors Chef Jap’s own ethos.

“Ang secret recipe ko talaga sa catering ko is the quality,” (My real secret recipe in my catering is the quality,) she said.

Chef Jap’s first plant tour at the central depot of Fresh Options left a lasting impression, reinforcing her confidence in the quality of the meats she uses. Understanding the meticulous process behind its products, from farm to table, deepened her trust in Fresh Options, ensuring that her dishes maintain the highest standards of quality.

“Ngayon na nakita ko na [yung plant], mas lalo akong mapapabili ng meats from Fresh Options,” (Now that I’ve seen [the plant], I’ll be even more compelled to buy meats from Fresh Options,) she shared.

Today, Chef Jap’s company is more than a catering service; it’s a beacon of culinary excellence that stands testament to the power of passion, quality, and innovation. Her story is a vivid illustration of how the right ingredients, coupled with a dedication to quality and excellence, can transform a simple dish into a masterpiece.

As her catering business continues to evolve, the lessons of resilience, innovation, and the unwavering pursuit of quality and excellence remain central to its identity.

Together, Chef Jap and Fresh Options forge ahead, crafting not just meals, but experiences that linger on the palate and in the heart, embodying the true essence of culinary artistry.

In every bite of Chef Jap’s delicious food, one tastes not just the freshness of the meats from Fresh Options but the essence of a dream realized—a dream where quality is the key ingredient, and excellence is the ultimate reward.

About Fresh Options Meatshop

It was on April 1, 2005 that Dr. Robert H. Lo, Founder and CEO of RDF Feed, Livestock & Foods, Inc., opened his first Fresh Options Meatshop inside a small supermarket in Angeles City. After 19 years, this chain of stand-alone meat shops continues to provide customers with fresh meats and value-added meat products that are safe and clean.  Fresh Options can be found in Tuguegarao, Pangasinan, Tarlac, Zambales, Bataan, Pampanga, Bulacan, Metro Manila, Cavite, and Laguna. Visit its online store at www.freshoptions.ph.

The post From Farm to Feast: The Role of Quality Meats in Culinary Excellence appeared first on Bravo Filipino.

Castrol celebrates its 125th anniversary in Cebu 10 Mar 2024, 8:54 am

BravoFilipino | Castrol celebrates its 125th anniversary in Cebu | North Trend Marketing Corporation (NTM), the master distributor of Castrol in the Philippines, held its 2^nd National Conference and celebrated the 125^th year anniversary of the Castrol brand at Nustar Hotel Resort and Casino in Cebu City.

The event was held to inform NTM distributors about the company’s plans for 2024 and to recognize the top performers for 2023.

The program kicked off with the opening remarks from NTM Chief Finance Officer Emily Jane Ang Quilacio who thanked their partner distributors for their continuous support and trust not only for the Castrol brand but also for NTM.

“Despite the many challenges that we faced, you, our loyal partners, chose to stay with us through thick and thin and were more than eager to join us through this business journey,” she said.

NTM Chief Operating Officer Ronald Ang pointed out that moving forward, the company as well as partner distributors will have to consider emerging trends like the transition to sustainable energy, various types of e-commerce platforms, the increasing sales in e-vehicles and the improving infrastructure.

“Our distributors must be equipped to be more flexible and adaptive to this changing world. Together, we can achieve our goal to be the Filipino’s choice lubricant,” Ang said.

The same message was echoed by Market Liaison Manager – Castrol Philippines Ronald Allan Cinco who said Castrol was moving to become an integrated energy company. While the Castrol brand might be changing, Cinco said “the soul and goal of Castrol is to look for an opportunity to meet the changing needs of customers.”

With regard to NTM’s marketing and operations plan for 2024, NTM Sales Director Grace Lao Torrejas announced that Castrol will have a new packaging later this year.

“Castrol is willing to support all activations because this will jumpstart Castrol’s bid to become the number one selling lubricant brand here in the Philippines,” Torrejas said.

NTM CEO Jeffrey Ang closed the program by congratulating the top distributors for 2023.

“We at NTM will intensify our operations this year and we will do our best to make Castrol the top-of-mind brand for lubricants,” he added.

(North Trend Marketing Corporation is the central and main master distributor of the Castrol brand here in the Philippines. The Global mother company of the Castrol Brand is British Petroleum. The main purpose of British Petroleum is to reimagine energy for people and the planet. The company also wants to help the world reach net zero and improve people’s lives. #WeAreOneCastrol 

Visit NTM Website: https://www.northtrend.com/

and their Facebook Page: https://www.facebook.com/northtrendmarketing )

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A Spotlight on Healthcare Equity and Accessibility 7 Mar 2024, 5:28 am

BravoFilipino | A Spotlight on Healthcare Equity and Accessibility | Capitol Medical Center, Inc. (CMCI) proudly emphasizes the equity and accessibility of healthcare in the Philippines as it becomes the 10th Z Benefit Package contracted facility of PhilHealth (Philippine Health Insurance Corporation) and 25th nationwide for Kidney Transplantation. 

The Z Benefit Package for Kidney Transplantation is structured to offer financial support to qualified members undergoing kidney transplant procedures. This initiative is geared towards enhancing accessibility and affordability for PhilHealth members seeking critical and costly medical interventions.

Since the 1970’s CMCI has been one of the leading hospitals in the Philippines to perform kidney transplantation.  This significant milestone for the institution aligns with its rich heritage of being one of the first to perform successful living donor kidney transplants in the country as shared by Dr. Angel Joaquin M. Amante, head of CMCI Organ Transplant Center.

In 2003, CMC was the first transplant center to perform Laparoscopic Nephrectomy. The institution established an integrated program for Organ Donation, marking the first stand-alone organ procurement in the country in 2006.

Currently, the institution is armed with two comprehensive PhilHealth packages to support patients with renal disease. The hemodialysis treatment consisting of 156 dialysis sessions per year, and the Z Benefit Package where patients can be provided with the best care and world-class kidney transplantation procedure at reasonable cost.

Part of this journey are the tireless efforts of the esteemed doctors and nurses to achieve this partnership. With hard work and dedication, CMCI undoubtedly stands tall as the beacon of a high-quality healthcare facility, true to their call of providing Right care, Right Here.

“This initiative reflects our unwavering commitment to make life-saving treatments more accessible and affordable to those in need of treatment. It embodies our collective dedication to enhancing patient care and supporting the journey to recovery and well-being,” emphasizes CMCI’s Medical Director, Dr. Jorge T. Logarta.

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