Midtown Fitness and Boxing2407 J St
Sacramento, CA 95816
No one can resist a coupon! Find out how to take advantage of this enticing form of advertising.
Kathy J. Kobliski
January 17, 2006
What It Is: Individual pieces of printed advertising, usually providing a discount or special offer
Appropriate For: All businesses, especially those with special promotions during the year or with lower ticket items
Typical Cost: Prices vary depending on how the coupon is distributed, how many coupons are used, printing costs, and the geographic location of the business
How It Works: Coupons are versatile print ads that entice people to take advantage of a sale, urge them to visit a new location, or reward them for shopping in your store at any time. Restaurants use coupons to build traffic on a normally slow day, amusement parks use them to reduce the price of admission for people who buy their tickets in advance, and dry cleaners use them to lure business away from competitors. Get creative, and you’ll find a way to use coupons in your advertising mix.
Your coupons can do whatever you want them to do and can be distributed in a lot of different ways: You can make them part of your regular newspaper ads, stuff them into customer’s bags to give them an incentive to return, put them on your website for people to print out and redeem, insert them into publications, or mail them.
Coupon packs from companies like Valpak and Carol Wright are stuffed with up to forty coupons and mailed to residential locations through local and national campaigns (and they now also offer printable coupons online). This is a relatively inexpensive option, depending on how many ZIP codes you decide to cover, but it’s a good way to go if you’re watching your dollars. The downside of these cooperative mailings is that your coupon can get lost in the pile. To help avoid that, be sure your coupon is bright and intriguing.
Another way to distribute your coupons is to independently team up with other businesses that compliment–but do not compete with–yours. For instance, an amusement park can distribute discount coupons for admission at nearby fast food restaurants or grocery stores. As an incentive for agreeing to do this, the restaurants and grocers are included in the amusement park’s radio and TV ads as places these valuable coupons can be found. By joining forces, you have a win-win situation and great distribution for your coupons.
Coupons are a slam-dunk when it comes to tracking your advertising. By placing different offers or different designs in different publications, you’ll know exactly which ones are working for you and which ones aren’t. If you’re having your coupons printed, you should use a unique design or paper with watermarks to keep them from being easily replicated. And keep the coupons as people redeem them so you know just what percentage is coming back to you from each place.
A close cousin of the coupon is the gift certificate, and you should always have them available for shoppers who are unsure of what to purchase. When customers buy gift certificates rather than products, you’re able to keep more inventory in stock during busy periods. Be sure to put an end date on your gift certificates and include disclaimers, such as “This gift certificate cannot be used to pay on account,” “…cannot be used in conjunction with any other offer” or “…cannot be redeemed for cash.”
Here are a few additional tips when it comes to using coupons to advertise your business:
Be sure and put an end date (a date when they’re no longer valid) on all your coupons. If you don’t, you’ll have to honor them for as long as you run your business.
Be careful about your offer. A coupon offering something for free will get the people in, but they may not return. Lots of businesses find that when people come in to redeem a freebie, they don’t even focus on what you have to offer and you lose the ability to sell them something else. Better to offer something free with an additional purchase or give a 50 percent discount on the purchase of one item.
Include your coupons on your website and keep that page up to date.
You’ll learn along the way what to include and what not to include on your own specific coupons. But these basics will get you started.
Kathy Kobliski is the founder of Silent Partner Advertisingin Syracuse, New York. She is also the author of Advertising Without an Agency Made Easy.
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We located at: 2111 March Road, Roseville, CA 95747. Open daily by appointment.
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Business in Business for Business: with Our Planet’s Children and Families.
Our Planet’s Children and Families have contracted us, “Ad My Name,” as one of their partners bringing businesses and their communities together.
Ad My Name is a web hosting advertising branding, advertising marketing and on-line commercials networks company. Here’s how this campaign works.
For every $100.00 tax deductible dollars donated to “Our Planet’s Children and Families,” we promote that business or businesses based on donations.
For example: If ten businesses donate $10.00 each we will create a page with the business names of those businesses that have donated that amount in that community and have that page promoted and marketed digitally twice a day for one week as a cluster of those ten businesses we count that as ten times promotions pulse one digital marketing blast of your business, name, links and locations promoted two times a day for one week, with no guarantee return on your advertising investment dollar(s) advertised in a cluster.
If one business donates $100.00 then we promote that one business five times a day for one week, its web site, location(s) and reviews, pulse we guarantee a 100% return on advertising investment dollars based on business customer reputation reviews.
We also have a more you give the more you get promotions. We can create a commercial for your business as well.
“I’m an Actor!”, you say. This guys’ not, but, he can get a SAG card doing this.
It’s true, he can get his
card for this, believe it!
Listen all the way to the end, to: Connie Britton…On Getting Her SAG Card
Jennifer Lawrence, know who she is? Hint. H….. games! Listen how she got her SAG card.
Oh my gosh! This site does commercial promotions!!!
S.A.G. membership details
The Most Distinguished Performer’s Union in the World
SAG-AFTRA represents approximately 160,000 actors, announcers, broadcasters, journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists and other media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world. With offices in Los Angeles, New York, and nationwide, SAG-AFTRA members work together to secure the strongest protections for media artists into the 21st century and beyond.
Call us if you are interested in making a commercial or infomercial for a product or service. 866-905-2225
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Positioning and Repositioning Your Ad Campaign for 2015
Now is the time to start positioning or repositioning your advertising strategies for your business in 2015. If you are new to business and you are a start up you are in the positioning process of branding your business with your public relations department and/or partners. Regardless of your advertising budget you need to get the biggest impact whether it’s free or paid advertising by testing your demographic target. This will take time and strategic planning if you are a beginner or a do it your self-er.
So do your homework and keep testing.
Hopefully you did well in 2014, but if that was not the case maybe repositioning is in order for the year 2015.
To understand repositioning lets look at a once thriving business called Radio Shack. Radio Shack, once a power house in the electronic industry is now looking up at companies like Best Buy and looking up so high at Apple they have neck cramps; this company will have some serious reposition to do if it wants to survive the 2015 year. They where almost forgotten in 2014 until they announced the closing of stores.
Here is the Bloomberg Business Report:
RadioShack’s Last Hope for Survival: Shrinking Fast in Bankruptcy
By Joshua Brustein September 11, 2014
(Corrects estimated timeline for RadioShack potentially running out of money in the first paragraph.)
RadioShack’s (RSH) mission—to shrink like crazy—hasn’t been accomplished fast enough. The ailing electronics retailer said on Thursday that it may not be able to avoid bankruptcy. While still holding out hope for new financing, the company acknowledged it could run out of money soon (some analysts think this could happen within a month).
In the broadest sense, RadioShack’s problems are those of the retail industry. Buying gadgets on the Internet is usually cheaper and more convenient. Running a network of 4,000 stores isn’t cheap, and it’s hard to make the numbers work when same-store sales are dropping 20 percent per quarter. RadioShack’s phone-selling business has been hit particularly hard, because wireless carriers have been undercutting the retailer on price.
RadioShack’s survival plan is developing services that aren’t available online. It’s building in-store phone-repair operations and experimenting with concept stores designed as places where people can try out headphones and poke around with connected gadgets. The 84 concept stores open so far have been performing better than the rest of the chain.
Story: Now at RadioShack: Connect-Your-Stuff-to-the-Internet Kits
It’s unclear whether this can work at all, but the only chance is if RadioShack becomes much smaller. Earlier this year, after the company moved to close 1,100 stores, its lenders refused to approve the plan. Instead, the retailer got permission to close 200 stores this year and the same number each of the next two years. In the meantime, RadioShack is trying to cut expenses by negotiating lower rents and cutting hours to save on labor costs.
This isn’t enough. RadioShack reported a net loss of $137 million for the last quarter, two and a half times the loss from a year earlier. The company has only $30 million in cash as well as $152 million in available credit. “It’s clear that the pace of our turnaround is not fast enough,” Chief Executive Officer Joseph Magnacca told investors on Thursday in an uncomfortable earnings call. He decided against holding the customary question-and-answer session.
Magnacca said RadioShack is in “advanced discussions” with potential lenders. My colleagues at Bloomberg News reported that UBS (UBS) and Standard General are working on loans for the company. If these don’t work out, RadioShack could look for someone to acquire it. The retailer has also hinted at partnerships, although it’s not clear exactly what that could mean.
Story: RadioShack, Short on Shoppers, Crowdsources Inventory
The other alternative is bankruptcy. Michael Pachter of Wedbush Securities says he believes RadioShack will be forced to take this route within a month. Pachter on Wednesday cut his price target for RadioShack stock to zero; shares are currently hovering around 97¢.
A bankruptcy could provide the opportunity to shrink fast enough to make a difference. RadioShack’s lenders have good reason to keep it from closing stores right now. Getting out of 1,000 commercial leases will cost a significant amount of money, and there’s no guarantee it would get the retailer on stable ground. If the company declares bankruptcy, it can get the leases canceled outright and leave more money for repaying its other debts. This would make the lenders happy and give RadioShack time to adjust its ambitions to the reality it faces.
Bankruptcy protection might not keep the company from failing altogether, but it might also be its only chance.
Story: Staples Is Shrinking; RadioShack Is Sinking
Brustein is a writer for Businessweek.com in New York