무료 스트리밍 서비스의 과제와 OTT 산업의 미래 전략 16 Jun 2025, 4:09 am

 OTT 산업에서의 새로운 전환점

OTT 서비스는 이제 단순한 콘텐츠 유통 플랫폼을 넘어 사용자 경험의 중심축으로 자리 잡고 있습니다. 이 가운데 무료 스트리밍 서비스의 등장은 광고 기반 비즈니스 모델을 통해 새로운 이용자층을 확보하고, OTT 시장의 구조적 변화를 유도하고 있습니다.

본 논문은 이러한 무료 스트리밍 서비스가 OTT 산업에 제기하는 도전과 과제를 분석하고, 미래 전략과 기술 발전 방향을 함께 조망합니다.

무료 서비스의 도전 과제

광고 기반 무료 서비스는 콘텐츠 접근성을 높이는 장점이 있지만, 안정적인 수익 모델 확보라는 측면에서는 여전히 한계를 드러냅니다. 고품질 콘텐츠 제작에는 많은 자원이 필요한데, 광고 수익만으로 이를 충당하는 것은 구조적으로 어려운 일이기 때문입니다.

결국, 수익성과 콘텐츠 품질 간의 균형은 무료 스트리밍 서비스가 해결해야 할 핵심 과제입니다. 콘텐츠 다양성과 창의성을 유지하려면 장기적인 투자 기반이 필수적입니다.

또한, 데이터 활용과 개인정보 보호 사이의 균형 역시 중요한 과제입니다. 사용자 데이터를 통해 맞춤형 서비스를 제공하는 것이 경쟁력의 핵심이지만, 이는 윤리적 문제와 프라이버시 우려를 동시에 수반합니다. 투명한 데이터 정책과 신뢰 기반의 사용자 경험 설계가 필요한 시점입니다.

OTT 산업의 미래 전략

OTT 산업의 미래는 유료 서비스와 무료 서비스 간의 창의적 공존 모델에 달려 있습니다. 예컨대, 일부 서비스는 기본적으로 무료 티어를 제공하면서, 더 높은 품질의 콘텐츠나 광고 없는 이용을 원하는 사용자에게 유료 프리미엄 옵션을 제시하는 하이브리드 전략을 채택하고 있습니다.

기술 혁신은 이러한 전략을 더욱 정교하게 만들고 있습니다. 인공지능 기반의 개인화 추천 시스템, 인터랙티브 콘텐츠, 실시간 피드백 수집, 5G 네트워크 기반 고속 스트리밍 등은 모두 새로운 OTT 서비스 모델을 가능하게 합니다.

또한, 글로벌 시장 진출을 위해서는 각 지역의 문화적 특성을 반영한 콘텐츠 전략과 로컬 제작사와의 협업이 중요해지고 있습니다.

결론: 지속 가능한 OTT 산업을 위한 제언

OTT 산업의 지속 가능성을 확보하기 위해서는 유연하고 창의적인 수익 모델이 필수입니다. 무료와 유료 서비스의 경계를 넘나드는 하이브리드 전략, 기술과 윤리의 조화, 그리고 사용자의 목소리를 반영한 콘텐츠 설계가 그 핵심입니다.

무료 스트리밍 서비스의 확산은 산업에 새로운 가능성을 열어주고 있지만, 동시에 해결해야 할 구조적 과제도 분명합니다. 기술·창의성·신뢰의 세 축이 유기적으로 융합될 때, OTT 산업은 보다 건강하고 혁신적인 생태계로 발전해 나갈 수 있을 것입니다.

Site Link Collection 4 Nov 2024, 5:23 am

Action Meets Emotion: A Review of 'Officer Black Belt 4 Nov 2024, 5:10 am

 "Officer Black Belt" is a recently released film that deeply explores the complex issues of modern society through action and drama. The movie centers around the struggles and decisions of the protagonist, Lee Jun (played by Kim Hyun-soo), delivering a powerful emotional impact to the audience.

Lee Jun lives an ordinary life as an office worker until he decides to change everything when his family becomes a target of a criminal organization. The training as an officer black belt brings him new abilities along with psychological pressure, but he overcomes these challenges to fight for the protection of his family.

The film portrays Lee Jun's growth through his relationships with his colleagues. In particular, the various conflicts he faces make him stronger and lead him to ponder what true justice is. Lee Jun's choices expand beyond mere revenge, evolving into a struggle to protect his family and his beliefs.

"Officer Black Belt" captivates the audience with its excellent storyline and the harmony of strong characters. Lee Jun's internal conflicts and growth process will resonate with many viewers. Notably, the decisions he makes in the latter part of the film leave a significant shock and lingering impression on the audience.

The visuals and music of the film are also impressive. The thrilling direction shines in the action scenes, while the music enhances the emotional moments. These elements help the audience immerse themselves in the film and heighten their engagement with the story.

In conclusion, "Officer Black Belt" offers profound reflections on human values and justice, going beyond mere entertainment. This film leaves the audience with a lasting impression, prompting them to think again even after it has ended.

The Judge from Hell Episode 2: The Fine Line Between Justice and Revenge 4 Nov 2024, 4:26 am

 In episode 2 of "The Judge from Hell," the drama intricately explores the boundary between justice and revenge through the character of Judge Kang Bit-na. As a judge from hell, she takes on the responsibility of punishing evildoers and delivering exhilarating retribution that captivates the audience.

This episode highlights a pivotal moment as Kang Bit-na seeks out Jeong Tae-kyu for revenge. She brings him to the hell court, where she inflicts the worst possible suffering upon him, fulfilling her quest for vengeance. This intense confrontation not only showcases her unwavering resolve but also underscores the darker aspects of her character.

Additionally, Kang Bit-na receives a three-year special leave from Bael, which allows her precious time with her beloved Han Da-on. During this period, she also reaches out to comfort the victims and their families, revealing her compassionate side amidst her fierce persona. However, Bael complicates her life by presenting a daunting proposition: if she kills ten sinners and sends them to hell within a year, she will be granted the chance to live as a human.

Caught in this moral quandary, Kang Bit-na grapples with the weight of her choices. Torn between her thirst for revenge and her commitment to justice, she faces a profound internal struggle. Ultimately, she makes a righteous ruling that reflects her journey and growth, bringing episode 2 to a captivating conclusion.

This episode not only delves into Kang Bit-na's personal conflicts but also raises compelling questions about morality and the consequences of one's choices. As the drama unfolds, viewers are left eagerly anticipating the next chapter in her complex journey. Stay tuned for more insights and developments!

• TheJudgeFromHell
• KangBitNa
• JusticeAndRevenge
• HellCourt
• MoralDilemma
• Retribution
• DarkFantasyDrama
• CharacterGrowth
• IntenseConflict
• SupernaturalJustice

"Jeongnyeon's Journey to Prove Her Skills: The Trainee Performance Audition" 4 Nov 2024, 4:11 am

 In episode 2, Jeongnyeon's efforts to audition for the trainee performance are depicted. She works hard to prove her talent among the other trainees and is cast as Bangja in "Chunhyangjeon." Jeongnyeon gives her best to demonstrate her abilities while overcoming conflicts with her fellow trainees. Accepting Mun Ok-gyeong's suggestion, she receives the script for the official performance audition and strives to showcase her skills. Through the trainee performance, Jeongnyeon proves herself and continues to grow.

• 정년이
• 연구생
• 오디션
• 춘향전
• 방자
• 문옥경
• 김태리
• 성장
• 드라마리뷰
• 정년이2회

정년이: A Captivating Journey of Growth and Dreams 15 Oct 2024, 3:11 am

 The drama 정년이 is a recent work that has garnered significant attention. Starring Kim Tae-ri, this series tells the story of the protagonist's growth and dreams. In this post, we'll delve into the plot, cast, viewer feedback, strengths and weaknesses, and reasons to recommend 정년이.

Plot

정년이 depicts the struggles of the protagonist, Yoon Jung-nyeon, as she strives to achieve her dreams. She joins a national opera troupe and faces various challenges and trials that contribute to her growth. The drama beautifully unfolds her passion and the relationships she forms along the way. Each episode effectively portrays Jung-nyeon's conflicts and her process of overcoming them, drawing viewers into the narrative.

Cast

The cast of 정년이 is impressive. Kim Tae-ri plays the lead role of Yoon Jung-nyeon, earning acclaim for her outstanding performance. Other talented actors, such as Ra Mi-ran and Lee Do-hyun, also contribute significantly to the story, each embodying their characters well. Kim Tae-ri's portrayal, in particular, leaves a lasting impression on viewers.

Audience Reactions

Since its premiere, 정년이 has achieved high ratings and received positive feedback. Many viewers have expressed their admiration for Kim Tae-ri's acting skills and the appeal of her character. The show's fast-paced and engaging narrative has kept audiences entertained without any dull moments. Additionally, there is a growing interest in the genre of national opera that serves as the backdrop for the drama.

Pros and Cons

The strengths of 정년이 lie in its strong characters and intriguing storyline. Yoon Jung-nyeon's growth journey resonates with many viewers, and the distinct personalities of each character make it easy to become immersed in the show. However, some viewers may find the plot to be somewhat predictable, which could reduce the tension. Despite this, the overall reception has been positive.

Reasons to Watch

정년이 combines a captivating story with excellent performances, making it a highly recommended work. The unique setting of national opera offers viewers exposure to various cultural elements, promising an intriguing experience. The protagonist's journey of growth serves to inspire many, reinforcing the importance of passion and perseverance in pursuing one's dreams. This drama is bound to provide comfort and emotional depth to its viewers.

Currently airing, I highly recommend watching 정년이 for those who haven't yet seen it. With its rich emotions and compelling narrative, this drama is sure to captivate your heart.

Movie Review: "전란" – A Gripping Historical Action Drama on Netflix 15 Oct 2024, 1:18 am

"전란" is a recently released Korean film on Netflix, garnering significant anticipation. Set against a historical backdrop, this action drama aims to leave a powerful impression on its audience. In this post, we'll take an in-depth look at the plot, cast, viewer reviews, strengths, and weaknesses of "전란."

Directed and written by Park Chan-wook, "전란" marks the first Korean movie released on Netflix. The film vividly portrays the human conflicts and horrors of war through a historical lens. With Kang Dong-won and Park Jung-min taking the lead roles, their performances are highly anticipated.

Plot Summary

The story of "전란" revolves around the unfair social hierarchy, highlighting how common people are marginalized and sacrificed. The protagonist, Cheonyeong (played by Kang Dong-won), gets swept up in a war while trying to protect his family and village. Alongside his comrade Jongryeo (played by Park Jung-min), they fight together, facing trials that test their beliefs and values. Along the way, they experience firsthand the brutal realities of war.

Cast

The cast of "전란" is stellar. In addition to Kang Dong-won and Park Jung-min, several other skilled actors join the ensemble. Kang Dong-won delivers intense action and emotional depth in his role as Cheonyeong, while Park Jung-min brings a profound character to life as his companion, Jongryeo. The supporting actors also enrich the story, each adding their own layer to the narrative.

Viewer Feedback

Many viewers have responded positively to the visual aspects and action sequences in "전란." The battle scenes are particularly well-executed, and the actors' performances enhance the film’s immersion. However, some viewers felt that the story's pacing was a bit slow. Overall, the movie has left a strong impact on its audience.

Strengths and Weaknesses

The strengths of "전란" lie in its outstanding visuals and the powerful performances of the cast. The battle scenes are visually striking, and the film effectively brings the historical setting to life. On the downside, the story's pacing has been described as slow by some, and certain editing choices have received criticism. These points, of course, may vary depending on personal taste.

Conclusion and Recommendation

"전란" is a historical action drama that shines with remarkable performances from Kang Dong-won and Park Jung-min. While the battle scenes and visual elements stand out, the slower pacing of the story is something to consider. The film’s exploration of war and human conflict will leave viewers with much to reflect on. If you enjoy action-packed dramas, this film is highly recommended.

We hope this post helps enhance your understanding of "전란." May many of you be moved and inspired by this gripping film.

Tags:
#전란 #영화다시보기 #Netflix #KangDongwon #ParkJungmin #ActionMovie #Drama #HistoricalFilm #ViewerFeedback #Plot

June 9, 2022 Overseas Stock Exchange Report 16 Jun 2022, 9:46 am

 Global Stock Exchange: Slightly higher due to good economic indicators and China's stimulus package announcement

Global stock markets closed strongly during the week. U.S. stocks rose slightly on the back of favorable employment and economic indicators. In May, the number of non-agricultural employees reached 390,000, more than 650,000 compared to the consensus. The average hourly wage is 5.2% YoY, which remains high despite slowing growth (5.6% in March and 5.5% in April). The U.S. ISM manufacturing index also recorded 56.1 percent in May, exceeding the consensus of the previous month. The rise in the ISM manufacturing index is due to an increase in new orders (53.5 → 55.1), production (53.6 → 54.2), and order balance (56.0 → 58.7). China's stock market has risen since June on the back of the lifting of the city's total lockdown and a rebound in Caixin manufacturing and service PMI. On top of that, Prime Minister Li Keqiang's 33-point stimulus policy and automobile consumption stimulus policy were unveiled, easing the sentiment of avoiding risky assets. With the 20th party congress ahead, China's stimulus policy is expected to continue, creating a favorable environment for the stock market

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Domestic stock markets: High prices and growing downward pressure on the economy

The weekly domestic stock market closed lower as high prices and downward pressure on the economy increased. Domestic consumer price growth in May recorded +5.2% YoY (+0.7% MoM), the highest level since the financial crisis.

The Bank of Korea expects high inflationary pressure in the 5% range to continue for the time being. Domestic exports hit +21.3% YoY in May, compared with +10.7% on average, as international oil prices and food prices continued to rise. Domestic exports maintained a good trend, but downward pressure on growth increased as the trade balance recorded a deficit for the second consecutive month

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◇ US Company REPORT

1. [Booking Holdings (BKNG.US)] - One signal of an escalating rebound

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the world's largest online travel agency

World's largest online travel agency (OTA) online in more than 220 countries

It provides travel reservation services. 6 famous online travel agencies, Brans

It has five subsidiary brands with Dewa, one of the core brands

Booking Dotcom has an overwhelming 68% share of the European OTA market

This is the above company. The composition by sales type is Agency (61%), Merchant (34%), Kwang

It consists of a high (5%) and by region, Europe (79%) has the highest proportion.

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Companies that benefit the most from open borders and recovering demand for summer vacation

① High exposure to European markets compared to US-centric competitors

It has a structural strength in terms of completion rate. Large hotel chains dominate

Small and medium-sized hotels with higher commission rates in Europe compared to the U.S

This is because it is high as ② Booking Dotcom is a loyal customer with direct access

It's relatively heavy, so the marketing costs that you pay for search engines are relatively high

The ratio of marketing/sales costs to sales in 2019 before the pandemic is small

39%, significantly lower than competitor Expedia (50%), 32%

Profitability compared to Expedia, which recorded a net profit margin of only 5%

have proved superior in ③ Hotel reservation rates in the U.S. and Europe

ADR is rising along the way. The impact of the Russo-Woo War on demand is present

Ashes are found to be limited, highly profitable European bookings

In view of the increase, the demand for the upcoming summer vacation season has benefited the most

Judging by this ball OTA.

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Already sales beyond the pandemic. Expect explosive growth from summer

Room night in April is +10% compared to 2019 (Russia/Ukraine/Belaru)

Excluding S, +16% exceeded the level of 2019 for the first time since the pandemic

In addition to the increase in ADR, Gross books increased by +30%. woman

Gross reading during the summer vacation season is 15% higher than in 2019

Western Europe and North America bookings are 30% higher, the biggest summer vacation season ever

I'm looking forward to yoga. Adjusted Q2 if top-line growth like April continues

EBITDA expects more than $900 million. a recovery in travel demand

Stocks have already transferred to the pandemic as expectations for are reflected in the stock price

He jumped over Jun. Need to meet market expectations projected at stock price level

I feel a lot of pressure, but since this summer, I've been growing like a tower

I expect to be able to prove it with 12M PER is still 21.2x

Stock price rises below pre-pandemic levels and driven by future earnings growth

It is judged to be a highly attractive company.

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■ Chinese stock market investment strategy

1. [China's investment strategy] The floor is solid                 Meritz Corporation

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 - China's relative bullish outlook in the global stock market in the second half. Unlike overseas tightening, the economic stimulus momentum is highlighted amid low inflation

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 - In particular, moves to ease regulations in the private sector, such as COVID-19, real estate, and big tech, are positive for the self-sustaining recovery of the private economy, which has been suppressed over the past year and a half

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 - Prefer the Mainland market to Hong Kong, which has a high exposure to external variables. In terms of industries, semiconductors, secondary batteries, and big tech, which had significant adjustments compared to profits, are effective in trading strategies due to the emphasis on the policy momentum

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 2. [China Ev Insight] PHEV Jinyoung's solo Hyundai Motor Securities Co., Ltd

The PHEV camp's dominance in the electric vehicle stock market, which began with the recent easing of lockdowns, is on the rebound

Shares of PHEV (BYD/Rioto) flagship companies are particularly strong. The lead of "PHEV Jinyoung" is

①Due to the expansion of the launch and application model of the new PHEV system by major companies, 이를 the increase in sales volume observed through this, and 개 the positive market response from individual companies

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PHEV, which is resilient to the effects of new cars, has been around since the end of last year, including Lemon DHT), Changan (Ranjing IDD),

The first application model of the new PHEV system of Jiji (Hi·X) and Gwangju (Jjurang) automakers will be on the market and will be reflected in sales in earnest from the second quarter. Thanks to the effect of new cars, there is also a significant increase in PHEV sales in China this year. PHEV's market share of eco-friendly cars, which remained in the 20% range due to the BEV halo last year, has recovered 30% again. Apart from market trends, the two core PHEVs (BYD/Rioto) support a rebound in stock prices due to individual favorable factors

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1. BYD: PHEV performance above BEV

PHEV exceeded BEV for the first time in BYD electric vehicle sales in May. This is significant considering the impact of production disruptions (MoM-47%) on small BEV models. Expectations for the future performance of BYD's bestselling Han model with the new PHEV system in April are also high. BYD, which has not been able to do its best in the PHEV family car market, has begun to explore the family car market with this launch

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2. Leo - The new car (L9) is finally on the move

The release date of Rio's new model L9 (large SUV), which had been in doubt due to its continued public postponement, has finally been confirmed. Online and offline open events (specification and marketing) on June 21, test drive in July, and India in August. Initial production is expected to contribute more than 10% of total sales by planning about 1,000 units

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■ Special Report

1. [Macro Forecast for the Second Half of the Year] The Forecast of Asset Price due to Global Supply Chain Reorganization

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   Global inflation remains high due to rising prices of international raw materials due to the Russian and Ukrainian wars and supply chain delays due to the re-proliferation of Corona in China, and the possibility of a prolonged period gradually increases

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 While the possibility of stagflation is growing due to high inflationary pressure and slowing global economic momentum, the Fed's acceleration of austerity has also raised concerns about recession

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 Europe is heavily dependent on Russia for natural gas and crude oil, and the economic and political leader Germany is slowing down its psychological and real indicators, and the ECB is rushing to normalize its monetary policy to curb high inflation, but fiscal soundness is inevitable

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 The U.S. is rebuilding its supply chain based on the IPEF (Indo-Pacific Economic Framework), and China is speeding up the establishment of a red supply chain by leading the RCEP (Regional Comprehensive Economic Partnership). Global Value Chain (GVC) is rapidly reshaping from Globalization to Blocking or Re-Globalization

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 As the Korean economy faces a triple crisis in which high prices, high interest rates, and high exchange rates simultaneously occur, the possibility of worsening domestic inflation, bad effects on the domestic economy, and the current account is increasing. Also, due to the impact of China's blockade and supply chain shock, economic growth in the second half is expected to slow down

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 As a result of classifying the U.S. inflation phase and analyzing the performance of major assets, all raw materials (industrial metals, agricultural products, precious metals, energy, etc.) achieved a positive (+) real return in a situation of high inflation. Stocks and bonds showed negative (-) real returns in an environment where inflation was high, but the relative preference for bonds, which are safe assets, was considered high

Site Testing 1 16 Jun 2022, 9:44 am

New York Stock Exchange rose thanks to strong retail sales in April. 18 May 2022, 2:00 am

 The market was relieved as the April figure, a consumption indicator, was higher than expected. In the United States, where consumption drives the economy, this indicator is important (but that does not mean that inflation concerns have been blown away). Powell said strongly that interest rates could be raised above neutral interest rates, but the retail sales index was overshadowed. )

New York Stock Exchange rose thanks to strong retail sales in April.|Author pokara61

Neutral interest rates are rates that lead to potential growth rates. The interest rate is the benchmark for the economy to achieve optimal growth without inflation or deflation. The Fed's role should be a policy of converging on neutral interest rates. The neutral interest rate is low, and interest rates far higher than the neutral interest rate may be tolerated to control inflation. 

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International oil prices slowed down. Europe failed to agree on a Russian oil embargo. Russia has received Mariupol. Western media continue to raise rumors of Putin's health problems. 

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Nasdaq 2.76% ↑ with solid consumption indicators and low-priced purchases 

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Seoul Economy 2022-05-1805:19 

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Dow up 1.37% and S&P up 2.02%

U.S. retail sales rose 0.9 percent in April

Powell "can raise interest rates above neutral"

Investors are good at what you say

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Major indexes of the New York Stock Exchange rose all at once as indicators showing relatively strong U.S. consumption combined with sentiment that the drop has been large so far.According to the U.S. economic broadcaster CNBC on the 17th (local time), the Dow Jones Industrial Average of the New York Stock Exchange (NYSE) closed at 32,654.59, up 431.17 points (1.37 percent) from the previous day.

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Standard & Poor's (S&P) 500 closed at 11,984.52, up 80.84 points (2.02%), up 4088.85 and NASDAQ 321.73 points (2.76%) at 11,984.52. CNBC said, "After weeks of sharp losses, attempts have emerged to recover."

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On the same day, the market focused on optimistic retail sales data. U.S. retail sales rose 0.9 percent in April from the previous month, proving that consumption is solid despite inflation. Although it fell short of the market forecast of 1.0%, the market interpreted that solid consumption is emerging in a large framework.

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The stock market slowed down a little after Federal Reserve Chairman Jerome Powell said, "If inflation does not fall, we can raise interest rates above neutral interest rates," but failed to dampen the upward trend. Overall, there were no comments that would shock the market.

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By stock, Wal-Mart, which fell short of Wall Street's earnings forecast, plunged 11.38%. On the other hand, Home Depot, which performed better than expected in the first quarter, rose 1.67%.

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Semiconductor shares also surged. AMD rose 8.73% on the same day, as well as NVIDIA (5.29%) and Qualcomm (4.32%).

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However, there are many concerns that the overall weakness of the market could continue due to high inflation despite the rise of the day. Chris Senek, chief investment strategist at Wolfe Research, said, "The basic assumption of a bear market remains the same despite the recent rebound."

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International oil prices fell on news that the European Union (EU) failed to agree on a Russian oil embargo and that U.S. sanctions for Venezuela's oil supply would be eased. On the same day, the New York Mercantile Exchange closed at $112.40 per barrel, down $1.80 (1.6 percent) from the previous day, down $1.80 (1.6%) from the previous day.

Resource Utilization, Self-Development, and Education 16 May 2022, 1:26 am

 Resource Utilization and Self-Development

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Flashing. Full of genius. I'm used to the enthusiasm for ideas

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You're being asked to force creativity and spit out ideas

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I think such creative activities would be impossible for ordinary us in the first place.

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Utilization and connection of resources

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What I have, what I can do

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What we have, what we can do 

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The approach to making effective use of resources 

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I think it's the closest to how to live well.

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Time, labor, capital, technology, knowledge, and thinking converge 

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There's a point where the best combination is made

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I think the movement toward that point is the right approach.

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Education

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Perhaps the answer to the education of ordinary children will be this.

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Every parent wants a child to have a special talent that is clearly observed

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In reality, even the average level of talent is a blessing.

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Rather than obsessing over genius, 

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knowing what you have 

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The accumulation of experiences that create connections with other resources and strengthen them

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I think it will be a meaningful education.

You can check the NFT sneaker capability 15 May 2022, 9:28 am

 Stephen's sneakers are largely composed of four abilities. Depending on how these four capabilities are configured, even the same type of shoes can have a significant difference in price.

* Efficiency: Higher capabilities increase token (GST) revenue

* Luck: High competency has a high probability of getting a mystery box

* Comport (Comfortable): Token (GMT) revenue improvement with high capability *5/3 (Tue) Not implemented at the moment

* Resilience: High capability can reduce the cost of repairing sneakers

In particular, the higher the efficiency, the more efficient the token can be compared to the same time/energy, and the higher Resilience, the less tokens can be used to repair the durability of the sneakers, so these two high-skill sneakers generally perform well. Comport is an ability to improve the revenue of the token GMT in addition to the token GST, but it has not yet been implemented yet. Luck is an ability value that increases the probability of getting an item called a mystery box in addition to a token.

Mystery box is an item that you can get randomly when you open it, like a random box. You can get it like a token if you walk or run, but if you want to open it, you have to consume the token (GST). If you open the mystery box, you can get an item called GEM. This item can be attached to sneakers to increase your skill level.

Finally, sneakers are classified as Common, Uncommon, Rare, Epic, and Legendary. The more to the right, the greater the range of abilities the sneakers have. Of course, legendary sneakers are rarer than common, and the rarer they are, the higher the overall ability.

Then you can think that you can get that much token if you run or walk all day with high-skilled and legendary NFT sneakers. Stephens have a daily limit to match the demand and supply of tokens, and the upper limit is determined by the level.

For example, if you can get up to two tokens a day, you can only get two tokens a day until the level of your sneakers goes up. In addition, if you use all the limited energy in a day, it takes a certain amount of time to recover the energy, and you can get a token again based on this energy.

Walking or running through a steppen prevents deception through GPS functions, gravity sensors, etc. For example, if you run an app, ride a bike, or run a running machine in the gym, you can't get a token. Because GPS detects outdoor activities, you can't get a token unless you exercise indoors, walk, or run.

Tether Virtual Assets 15 May 2022, 9:20 am

 Usually, when you buy stocks, you can buy stocks in Korean won. Likewise, U.S. stocks can be bought in dollars. On the other hand, cryptocurrency can be purchased directly with cryptocurrency as well as won. There is usually a cryptocurrency that can be bought in won, and there is a cryptocurrency that can be purchased in BTC or USDT.

I know BTC is Bitcoin, but you're unfamiliar with USDT. The topic we're going to talk about today is this USDT, Tether. It also serves as a currency on behalf of the won or dollar, so people who trade cryptocurrency often find tethers more familiar than dollars.

Cryptocurrency is traded 24 hours a day, and the degree of volatility, that is, price change, is very large. There are also cryptocurrencies that go up and down several times in one to two hours. Bitcoin, which is relatively less volatile, also fluctuates around 10% a day.

In the case of cryptocurrency, this unpredictable price volatility causes a lot of difficulties in investing. But the tether that I'm going to explain today is a cryptocurrency that's free from price volatility.

Because the tether is pegged to the value of the dollar. To put it simply, a tether must be a dollar. And this intrinsic $1 value is the most powerful weapon that gives Tether stability. Because it eliminates the risk of volatility. So the tether is issued as much as it deposits dollars to preserve this value.

What is peg? It means a stake that fixes something in English, it means a nail, and it serves to fix value from an economic point of view. For example, our country can peg the dollar to 1,000 won.

Tether is a representative stable coin, and refers to a stable cryptocurrency with little change in the price of coins expressed in legal currency. As described above, to keep the price of cryptocurrency constant, it is implemented by holding legal currency or other cryptocurrency as collateral, or adjusting the supply by sophisticated algorithms.

Tedder Has a History of Controversy

Just by listening to the explanation, I think it is a stable coin linked to the dollar, and Tether has been controversial several times in the past. It's about the entity that issued the tether and the amount of issuance. The question began in January 2018, shortly after the Bitcoin bubble was extinguished in 2017, when the issuance of tethers increased exponentially, especially during the crash period.

If the dollar and the tether are pegged, the entity that issued the tether must hold as much as the tether as the deposit. That's how you can exchange it. If you don't have that much deposit, you might not be able to pay when a lot of people ask you to exchange the tether for dollars.

We trust the Bank of Korea, which issued the won, and the Bank of Korea operates thoroughly under the supervision of the country. So there's a promise, a social consensus, that you can trust and use the won.

However, when asked, "Can you trust Tether Limited?" the controversy led to a market shock because the majority of 2018 thought, "No." The danger that if Tether Limited and Bitfinex went bankrupt, our Tether could turn into a "digital piece of paper" was terrifying.

In September 2021, when China's real estate tycoon group "Hengda Group" was on the verge of bankruptcy, CNBC's report that Tether Limited had Hungda's notes sparked controversy once again. After the report, a large number of investors were forced to shudder once again due to a series of plunges with tethers.

In this history of controversy, people still use tethers, but in the middle of their minds, there's a little spark of doubt going on.

Digital Asset Market 15 May 2022, 9:17 am

 Bitcoin rose 2.69% in the past two weeks as of April 26, Ethereum rose 0.94%, and the rest of the market rose 2.02%. I think it showed a slight rebound after the big fall in early April.

The current digital asset market is more affected by the macroeconomy than anything else. The correlation between Bitcoin and NASDAQ seemed to be slightly lower, but it hit a new high again (Figure 1).

It can be interpreted that moving with NASDAQ is more affected by the macro economy than the fundamentals of the digital asset market. The macroeconomy is currently in bad shape because of hawkish central banks, the threat of stagflation and China's lock-down issues.

Especially, the situation in China is very bad right now. China's yuan has fallen by the largest margin since the 2015 plunge (Figure 2). China's purchasing manager index (PMI), called the leading economic index, had already been dampened, but growth has slowed down completely due to the lock down (Figure 3).

Of course, we're releasing money to overcome this, but it's unclear what kind of practical effect it will have while the lock down continues. Given China's share of the world economy, the risk of stagflation and global recession seems to be growing.

But I think the bitcoin and digital asset markets are holding up pretty well despite the bad macro economy. As you can see in the Bitcoin main salary chart above, we've been increasing the low point in the 100 moving average section. I think there could be momentum in the market if it lands above the 50 moving average. I think it will be important to understand the earnings season in the U.S., the FOMC meeting in May, and the status of China's lock-down over the next two weeks. We hope that digital assets will regain vitality despite many unfavorable factors.

BMW 5 Series... You've been selling for 30 years at the same price? 15 May 2022, 8:20 am

 BMW 5 Series is called a premium business sedan and a sports sedan. With the opening of the imported car market in 1988, Kolon Corporation began importing and selling BMW vehicles, and the third-generation 5 series began to step on domestic land.

Later in 1995, BMW established BMW Korea, an independent sales corporation in Korea. BMW is the first foreign carmaker to set up a sales corporation in Korea. It is seven years earlier than Mercedes-Benz's establishment of a Korean subsidiary.

BMW 5 series that spent 30 years with Korean consumers. In the past and now, it has not missed the most preferred model position by domestic consumers. It summarized what price such 5 series were being sold over time.

During Kolon Corporation, the 5th series sold 3rd generation models. It features a round headlight and a small but presence-oriented grill design. The models sold at that time were 520i and 525i. Unlike now, it is equipped with a six-cylinder natural intake engine. The price was 59.4 million won for 520i and 69.3 million won for 525i. It doesn't look much different from now. For reference, Hyundai Grandeur, which was a symbol of luxury cars in the 1990s, was sold at prices ranging from early to mid-20 million won depending on the model. This is where you can see how expensive the BMW 5 series was.

After BMW Korea was established, 4th generation 5 series began to be sold in Korea. The distinctly changed design was a factor that increased presence among automobiles at the time, and differentiated driving performance was achieved by installing aluminum suspension. In addition, after the facelift, the headlamp effect named "Angel Eye" caught many people's attention.

The price rose from 520i to 62.48 million won. 528i was also sold as a performance-enhancing model, which was 75.9 million won. In 1998, the 540i, which was equipped with a V8 4.4 litre engine, was also released with 286 horsepower. The price was 81 million won at the 81 million won.

In November 2003, the 5th generation 5 series was released in the domestic market. The design, completed by chief BMW designer Christopher Edward Bangle, has also received worldwide acclaim. Although the size of the vehicle body increased through lightening using aluminum, the weight remained almost the same as that of previous generations. It is also equipped with state-of-the-art features such as a variable stabilizer that makes it soft for a ride when the vehicle is going straight and hard when turning a corner, and a variable gear ratio steering system that changes depending on speed.

530i was released first in the domestic market. The series 6-cylinder 3.0-liter engine achieved 0-100km/h acceleration in 6.9 seconds with 231 horsepower. The price was 88.5 million won at that time. 530i was referred to as the 'symbol of wealth'. Since then, 520i and 525i have also been released. Prices are 65.5 million won and 75.7 million won, and 520d and 535d with diesel engines have been on sale since 2009. Prices were 62.9 million won and 99.5 million won, marking the beginning of the popularity of the 5-series diesel car.

In April 2010, BMW Korea released the 6th generation 5 series in the domestic market. It was so popular that there were more than 2,000 pre-contracts before its release. As if to repay domestic consumers' love for the 5th series, BMW was so active that it launched a new model in the domestic market for the first time in Asia.

From this period, it began to aim for a luxurious sense of driving as it became large and wide. In line with this, the ride quality has also become soft. Although it was also praised for abandoning BMW-likeness, consumers welcomed the 5 series, which emphasized luxury. It has not been ranked as the top seller of imported cars for nearly five years.

The 523i was sold for 599-63.8 million won, the 528i for 67.9 million won, and the 535i for 95.9 million won. Most of the models were characterized by prices that fell by more than 1 million won compared to the previous one. Since then, 520d with a high fuel efficiency of 18.7km/L has been added, driving sales of the 5 series. The 520d was released at 62.4 million won.

In 2017, the 7th generation model was released in Korea. Although the design change is not significant, carbon technology has reduced weight and increased rigidity. Basic tuning was also performed to provide a luxurious ride and sleek driving performance. In addition, new functions such as gesture control, including various ADAS, are also installed. The initial price of the release is 66.3 million won for 520d, 69.9 million won for 530i, and 87.9 million won for 530d.

The current sales model corresponds to the facelift model among the 7th generation. As Korea's sales of the 5 series became so popular that it ranked No. 1 in the world as of January to April 2020, BMW chose Korea as the world's first public stage for the new facelift model.

At the time of its release in October 2020, the price of the 5 series was 63.6~65.1 million won for 520i and 704~75 million won for 523d. Currently, various models such as the 520i, 530i, 523d, 530e, and M550i are on sale.

It is noteworthy that there has been little change in prices since the 5th series stepped on Korean soil. Over time, functions and performance have been strengthened. In addition, research and development and installation of various high-tech technologies, including new materials, were conducted, but the range of price changes felt by consumers was not significant. It is different from domestic manufacturers that raise prices even though it is a year-end change.